Información para la acción
El Surti (elsurti.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, in the 48th percentile of 27309 Media & Entertainment brands.
El Surti is a Latin American media outlet focused on 'periodismo de cambios' (change journalism), covering social, political, and cultural transformations across the region. It combines narrative journalism with printed books and live events, offering subscribers early access to exclusive content. Its mission is to produce journalism that connects information with action, targeting Latin American readers seeking in-depth, trustworthy reporting that inspires societal change.
| Brand Name | El Surti |
|---|---|
| Domain | elsurti.com |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | El Faro, Agência Pública (81/100), RED/ACCIÓN (59/100), Plaza Pública (65/100), Volcánica, Distintas Latitudes |
Moz Domain Authority 49/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,879,328 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Información para la acción" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is El Surti?", Claude could identify the brand as of October 2026. El Surti is a Paraguay-based e-commerce and quick-commerce platform that sells groceries and household goods to small shops (mom-and-pop stores) and consumers, not a media or entertainment company. Best known for Being a Y Combinator-backed online wholesale and retail marketplace serving small businesses in Paraguay and Latin America.
When asked "Best brands similar to El Surti?", Claude would not surface El Surti as of October 2026. It doesn't belong in the Media & Entertainment space since it's actually a retail/e-commerce and logistics company, so I wouldn't recommend it for that category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
El Surti's main competitors in Media & Entertainment: Agência Pública (81/100), RED/ACCIÓN (59/100), Plaza Pública (65/100).
Sources: Brand Analyzer scan
El Surti has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: El Surti official site
El Surti offers digital journalism content, printed books, and live events/encuentros. Subscribers receive early access to exclusive content covering transformations in Latin America.
Sources: El Surti official site
El Surti scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: El Surti official site
El Surti is a Latin American media organization that practices 'periodismo de cambios' (journalism of change), covering transformations affecting the region through narrative storytelling, printed books, and live events.
Sources: El Surti official site
El Surti produces narrative journalism about social, political, and cultural transformations in Latin America. It publishes digital content, creates printed books, and organizes live events, giving subscribers early access to exclusive material.
Sources: El Surti official site
El Surti can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: El Surti official site
El Surti's audience consists of Latin American readers interested in in-depth journalism about social, political, and cultural transformations, who seek reliable information to inspire action and change.
Sources: El Surti official site
El Surti is known for its distinctive approach to 'periodismo de cambios,' blending in-depth narrative journalism with physical books and in-person gatherings to connect reporting with real-world action in Latin America.
Sources: El Surti official site
El Surti scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
El Surti has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,879,328 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify El Surti from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to El Surti: E-Line Media (76/100), The Electronic Intifada (76/100), Elusive Disc (76/100), Eluveitie (76/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.