Connecting niche audiences through media
emap (emap.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Marketing & Advertising brands, in the 94th percentile of 33272 Media & Entertainment brands.
Emap is a UK-based media company that traces its origins to 1887 and adopted its current name in 1947. Headquartered in London, it operates as one of the UK's leading niche media owners, serving specialized professional communities through journalism, industry events, and digital products. The company focuses on delivering trusted news, analysis, and expert opinion tailored to specific industry sectors.
| Brand Name | emap |
|---|---|
| Domain | emap.com |
| Industry | Media & Entertainment, Marketing & Advertising |
| Founded | 1947 |
| Headquarters | London |
| Main Competitors | Haymarket Media Group (80/100), Centaur Media, William Reed (56/100), Mark Allen Group (78/100), Metropolis International (77/100), Informa (87/100) |
Moz Domain Authority 55/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #158,411 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
emap has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "020 8253 8600 Contact form Who We Are In 1887, entrepreneur Sir Richard Winfrey …" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is emap?", Claude could identify the brand as of October 2026. EMAP (Emap plc) was a major UK media company specializing in B2B publishing, trade magazines, and events across sectors like construction, healthcare, and retail; it was once also known for consumer magazines before being broken up and sold, with brands like Construction News and Best known for UK B2B trade publishing and events, including titles like Construction News, Health Service Journal, and Nursing Times.
When asked "Best brands similar to emap?", Claude would not surface emap as of October 2026. EMAP as a standalone brand no longer exists since it was split and acquired by various companies like Metropolis and Top Right Group (now Metropolis International), so I'd mention its successor brands instead.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
emap's main competitors in Media & Entertainment: Haymarket Media Group (80/100), William Reed (56/100), Mark Allen Group (78/100), Metropolis International (77/100), Informa (87/100).
Sources: Brand Analyzer scan
emap has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 29, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: emap official site
emap was founded in 1947. emap operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
emap is headquartered in London. emap operates in the Media & Entertainment category.
Sources: Wikidata
emap scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: emap official site
emap can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: emap official site
emap scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
emap has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #158,411 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify emap from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to emap: Elisa (87/100), Electro-Voice (87/100), EMP (87/100), EN World (87/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.