The Home of Stitch and Textile Art
Embroiderers' Guild (embroiderersguild.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, in the 37th percentile of 27272 Non-profit brands.
The Embroiderers' Guild is a national educational charity, founded in 1965, dedicated to promoting excellence in stitch and textile art. It serves people of all ages and skill levels, from beginners to experienced stitchers, offering education and inspiration in embroidery and textile art. The organization positions itself as an inclusive, welcoming community rather than an exclusive club, with a mission centered on building awareness of textile art through education and encouragement.
| Brand Name | Embroiderers' Guild |
|---|---|
| Domain | embroiderersguild.com |
| Industry | Non-profit, Education |
| Founded | 1965 |
| Main Competitors | Royal School of Needlework (79/100), Embroiderers' Guild of America (79/100), The Quilters' Guild (72/100), Textile Society, Women's Institute (WI) |
Moz Domain Authority 46/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,046,524 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Embroiderers' Guild appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The Embroiderers" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, WordPress, Ghost, React.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Embroiderers' Guild?", Claude could identify the brand as of October 2026. The Embroiderers' Guild is a UK-based non-profit organization founded in 1906 to promote and preserve the art of embroidery and needlework through education, exhibitions, and community groups. Best known for Promoting and preserving embroidery and hand-stitching skills in the UK through local guild branches and educational resources.
When asked "Best brands similar to Embroiderers' Guild?", Claude would recommend Embroiderers' Guild as of October 2026. It's one of the oldest and most established organizations in the UK dedicated to embroidery heritage and education, so it would naturally come up for textile arts or needlework non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Embroiderers' Guild's main competitors in Non-profit: Royal School of Needlework (79/100), Embroiderers' Guild of America (79/100), The Quilters' Guild (72/100).
Sources: Brand Analyzer scan
Embroiderers' Guild has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 46, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Embroiderers' Guild official site
Embroiderers' Guild was founded in 1965. Embroiderers' Guild operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Embroiderers' Guild scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Embroiderers' Guild official site
The Embroiderers' Guild is a national educational charity founded in 1965 that focuses on stitch and textile art. It operates as a non-profit organization dedicated to education in embroidery and related textile crafts.
Sources: Embroiderers' Guild official site
The Embroiderers' Guild educates, encourages, inspires, and promotes excellence in stitch and textile art. It provides learning opportunities for people of all ages and skill levels, ranging from basic stitching techniques to advanced design and creative textile work.
Sources: Embroiderers' Guild official site
Embroiderers' Guild can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Embroiderers' Guild official site
The Embroiderers' Guild is used by people of all ages interested in embroidery and textile art, including complete beginners, hobbyists, and experienced stitchers or textile artists seeking community, education, and inspiration.
Sources: Embroiderers' Guild official site
The Embroiderers' Guild is known for being a long-standing (founded 1965) national educational charity that supports and promotes embroidery and textile art through education and community building, welcoming participants of all skill levels.
Sources: Embroiderers' Guild official site
Embroiderers' Guild scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Embroiderers' Guild has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is visibility (39/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,046,524 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Embroiderers' Guild from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Embroiderers' Guild: Élus Locaux Contre Le Sida (ELCS) (72/100), Elbkinder (72/100), RBM Partnership to End Malaria (72/100), Energiesparverband OÖ (72/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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