Online business, media & marketing
Emerce (emerce.nl) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Marketing & Advertising brands, E-commerce brands, in the 95th percentile of 27265 Media & Entertainment brands.
Emerce is a Dutch online magazine and multichannel platform founded in 1998, focused on online business and marketing. It provides decision-makers in e-business with news, articles, and trend analysis. Emerce covers topics such as e-commerce, digital marketing, and media, positioning itself as a leading Dutch resource for professionals seeking industry insight and inspiration in the digital business sector.
| Brand Name | Emerce |
|---|---|
| Domain | emerce.nl |
| Industry | Media & Entertainment, Marketing & Advertising |
| Founded | 1998 |
| Main Competitors | Marketingfacts, Twinkle Magazine, Frankwatching (62/100), Adformatie, Sprout |
Moz Domain Authority 67/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #59,151 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Emerce is een multichannelplatform over online business en marketing. Emerce biedt beslissers in e-business inspiratie en kennis." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Emerce?", Claude could identify the brand as of October 2026. Emerce is a Dutch media platform and publisher focused on e-commerce, digital marketing, and online business news, based in the Netherlands. It also organizes well-known industry events and conferences such as Emerce eDay and Emerce Live for professionals in e-commerce and digita Best known for Being a leading Dutch online publication and events organizer covering e-commerce and digital marketing news.
When asked "Best brands similar to Emerce?", Claude would recommend Emerce as of October 2026. It's a go-to source and event organizer for Dutch digital marketing and e-commerce professionals, so it fits naturally when discussing similar industry media brands in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Emerce is a Dutch online magazine and multichannel platform covering online business and marketing. Founded in 1998, it is described in its knowledge graph as a Dutch online magazine aimed at professionals in e-business, digital commerce, and media.
Sources: Emerce official site
Emerce has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 57, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Emerce official site
Emerce was founded in 1998. Emerce operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Emerce offers a multichannel platform that includes online articles, news coverage, and trend analysis focused on online business and marketing topics, aimed at providing inspiration and knowledge to industry decision-makers.
Sources: Emerce official site
Emerce provides news, articles, and trend analysis across online business and marketing through a multichannel platform. It aims to give decision-makers in e-business inspiration and knowledge to support their professional activities in digital commerce and media.
Sources: Emerce official site
Emerce scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Emerce official site
Emerce can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Emerce official site
Emerce is used by decision-makers, marketers, and professionals working in e-business, digital commerce, and media industries in the Netherlands who seek industry news, trends, and expert insights.
Sources: Emerce official site
Emerce is known for being a leading Dutch multichannel platform dedicated to online business, media, and marketing, offering timely insights and expert analysis for industry decision-makers since 1998.
Sources: Emerce official site
Emerce scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Emerce has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #59,151 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Emerce from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Emerce: Elle (88/100), Elite Daily (88/100), EPORNER (88/100), Epson (88/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.