Ende Gelände Brand Score: 80/100 - Brand-Ready tier

Gas stoppen. Klima schützen!

Ende Gelände (ende-gelaende.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Energy & Utilities brands, Government brands, in the 79th percentile of 25381 Non-profit brands.

AI Snapshot

Ende Gelände is a German climate justice movement founded in 2015 that organizes mass actions of civil disobedience against fossil fuel infrastructure, such as coal mines, gas plants, and fracking sites. It describes itself as a grassroots, non-violent movement opposing capitalism and fossil energy dependencies, aiming for systemic change. Its activities target government and energy policy, mobilizing climate activists and environmentally engaged individuals across Germany, with planned mass actions such as one in the Ruhr region in 2026.

Key facts about Ende Gelände
Brand NameEnde Gelände
Domainende-gelaende.org
IndustryNon-profit, Energy & Utilities
Founded2015
Main CompetitorsExtinction Rebellion (79/100), Fridays for Future (81/100), Letzte Generation (77/100), Greenpeace (86/100), BUND (Friends of the Earth Germany) (81/100), 350.org (92/100)

Evidence

Moz Domain Authority 51/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #519,004 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Ende Gelände appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Wir waren im Ruhrgebiet! Massenaktion 2026 Ende Gelände dem Gasausbau! Hitzewellen, Überschwemmungen und Kriege eskalieren immer weiter. Doch die Bundesregierung plant den näch…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is DE-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx, WordPress, Ghost.

Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Ende Gelände?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Ende Gelände?", Claude could identify the brand as of November 2026. Ende Gelände is a German-based international climate justice movement and network known for organizing mass acts of civil disobedience, such as occupying coal mines and blocking infrastructure, to protest fossil fuel extraction and push for a faster phase-out of coal. Best known for Large-scale coordinated sit-ins and mine occupations against coal mining, especially at German lignite sites like Garzweiler and the Lausitz region.

When asked "Best brands similar to Ende Gelände?", Claude would recommend Ende Gelände as of November 2026. If someone asks about prominent climate activist groups using direct action, Ende Gelände is one of the most recognizable examples in Europe.

People Also Ask About Ende Gelände

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Ende Gelände's main competitors?

Ende Gelände's main competitors in Non-profit: Extinction Rebellion (79/100), Fridays for Future (81/100), Letzte Generation (77/100), Greenpeace (86/100), BUND (Friends of the Earth Germany) (81/100).

Sources: Brand Analyzer scan

What is Ende Gelände?

Ende Gelände is a German climate justice movement, founded in 2015, that organizes large-scale, non-violent civil disobedience actions against fossil fuel infrastructure like coal mines, gas plants, and fracking sites. It positions itself as a grassroots, anti-capitalist movement seeking systemic change to address climate change.

Sources: Ende Gelände official site

When was Ende Gelände founded?

Ende Gelände was founded in 2015. Ende Gelände operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend Ende Gelände?

Ende Gelände scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Ende Gelände official site

How can Ende Gelände improve its AI discoverability?

Ende Gelände can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Ende Gelände official site

What products or services does Ende Gelände offer?

As a non-profit activist movement rather than a commercial entity, Ende Gelände does not offer products or services in a traditional sense. Instead, it organizes mass civil disobedience actions, protest campaigns, and mobilization efforts against fossil fuel projects like gas plants and fracking sites, aiming to drive systemic change toward climate justice.

Sources: Ende Gelände official site

What is Ende Gelände known for?

Ende Gelände is known for organizing mass civil disobedience actions, including large coordinated blockades and occupations of coal mines and other fossil fuel sites in Germany. It has become one of the most visible direct-action climate movements in the country since its founding in 2015, often drawing thousands of participants to its demonstrations.

Sources: Ende Gelände official site

Who uses Ende Gelände?

Ende Gelände is used, in the sense of being joined and supported, by climate activists, environmentally engaged individuals, and socially conscious people who want to actively oppose fossil fuel energy policy and advocate for climate justice through direct action and civil disobedience.

Sources: Ende Gelände official site

Recommendations

AI visibility

Ende Gelände scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Ende Gelände has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #519,004 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ende Gelände from memory (November 2026) - a sign these signals are paying off.

Visibility - 40/100

Trust - 29/100

Recommendation likelihood - 53/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Ende Gelände: CoGenerate (80/100), Institute for Employment Studies (IES) (80/100), Ending Violence BC (80/100), American Floral Endowment (80/100).

A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).

Category leader: Change.org (97/100).

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