Dry skin relief for the family
Epaderm (epaderm.co.uk) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Other brands, in the 82nd percentile of 20726 Healthcare brands.
Epaderm is a UK-based emollient brand that produces clinically formulated skincare products designed to support and restore skin health. Its range is aimed at relieving dry and sensitive skin conditions, including eczema, for individuals and families. Epaderm positions itself as a trusted brand free from irritants, focused on effective, science-backed skin restoration.
| Brand Name | Epaderm |
|---|---|
| Domain | epaderm.co.uk |
| Industry | Healthcare, Other |
| Main Competitors | E45 (77/100), Cetaphil (77/100), Aveeno (77/100), CeraVe (89/100), Oilatum (70/100), Eucerin (83/100), Dermol |
Moz Domain Authority 23/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Epaderm has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Epaderm is an emollient range, clinically formulated to support and restore the skin" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Epaderm?", Claude could identify the brand as of October 2026. Epaderm is a UK emollient skincare brand known for its ointment and cream products used to manage dry, itchy, and irritated skin conditions such as eczema and psoriasis. It's commonly recommended by pharmacists and dermatologists as a moisturiser and soap substitute. Best known for Its emollient ointment for treating dry skin conditions like eczema.
When asked "Best brands similar to Epaderm?", Claude would recommend Epaderm as of October 2026. It's a well-established, widely used emollient brand in the UK that I'd naturally mention alongside products like Cetraben or Diprobase for dry skin care.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Epaderm's main competitors in Healthcare: E45 (77/100), Cetaphil (77/100), Aveeno (77/100), CeraVe (89/100), Oilatum (70/100).
Sources: Brand Analyzer scan
Epaderm has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 49, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Epaderm official site
Epaderm scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Epaderm official site
Epaderm offers a range of emollient products, including formulations designed to relieve dry skin and support conditions such as eczema, suitable for the whole family.
Sources: Epaderm official site
Epaderm is an emollient skincare brand that produces clinically formulated products designed to support and restore skin health, particularly for people with dry or sensitive skin.
Sources: Epaderm official site
Epaderm develops and sells a range of emollient products formulated to relieve dryness and support skin barrier health, targeting conditions such as eczema and general dry skin.
Sources: Epaderm official site
Epaderm can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Epaderm official site
Epaderm is used by individuals and families looking for relief from dry and sensitive skin conditions, including those with eczema or similar skin concerns.
Sources: Epaderm official site
Epaderm is known for its clinically formulated emollient range designed to relieve dry and sensitive skin, including conditions like eczema, while avoiding irritants.
Sources: Epaderm official site
Epaderm scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Epaderm has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is recommendation likelihood (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 23/100. In a live check, Claude could already identify Epaderm from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Epaderm: Enzo Life Sciences (81/100), Envisio (81/100), Kyruus Health (81/100), European Society of Cardiology (81/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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