Eletrodomésticos para o seu dia a dia
Esmaltec (esmaltec.com.br) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, E-commerce brands, Other brands, in the 54th percentile of 30873 Manufacturing brands.
Esmaltec is a Brazilian manufacturer of home appliances headquartered in Maracanaú, Brazil. The company produces a full line of household goods including stoves, refrigerators, water coolers, and water purifiers. Esmaltec positions itself as a traditional, trustworthy Brazilian brand offering durable and affordable products for Brazilian families and consumers seeking reliable home appliances. Its mission centers on manufacturing quality appliances that simplify daily life for Brazilians.
| Brand Name | Esmaltec |
|---|---|
| Domain | esmaltec.com.br |
| Industry | Manufacturing, E-commerce |
| Headquarters | Maracanaú |
| Main Competitors | Brastemp (61/100), Consul (77/100), Electrolux (83/100), Mueller (76/100), Philco (89/100), Midea (78/100) |
Moz Domain Authority 39/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,385,780 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Esmaltec Eletrodomésticos" (Meta description too short (2 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Esmaltec?", Claude could identify the brand as of October 2026. Esmaltec is a Brazilian manufacturer of home appliances such as refrigerators, stoves, freezers, and washing machines, based in Fortaleza, Ceara. It's a well established brand in Brazil, particularly popular in the North and Northeast regions of the country. Best known for Affordable refrigerators and gas stoves for the Brazilian market.
When asked "Best brands similar to Esmaltec?", Claude would recommend Esmaltec as of October 2026. It's a recognizable and long standing Brazilian appliance brand that would naturally come up alongside names like Brastemp, Consul, and Electrolux in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Esmaltec's main competitors in Manufacturing: Brastemp (61/100), Consul (77/100), Electrolux (83/100), Mueller (76/100), Philco (89/100).
Sources: Brand Analyzer scan
Esmaltec has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 22, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Esmaltec official site
Esmaltec is headquartered in Maracanaú. Esmaltec operates in the Manufacturing category.
Sources: Wikidata
Esmaltec offers a complete line of home appliances, including stoves (fogões), refrigerators, water coolers (bebedouros), and water purifiers. These products are designed to be durable and affordable for everyday household use.
Sources: Esmaltec official site
Esmaltec scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Esmaltec official site
Esmaltec is a Brazilian home appliance manufacturer based in Maracanaú, Brazil. It produces household goods such as stoves, refrigerators, water coolers, and water purifiers, positioning itself as a traditional and reliable Brazilian brand in the appliance market.
Sources: Esmaltec official site
Esmaltec manufactures and sells a range of household appliances, including stoves (fogões), refrigerators, water coolers (bebedouros), and water purifiers. The company focuses on providing durable, affordable products designed for everyday domestic use by Brazilian consumers.
Sources: Esmaltec official site
Esmaltec can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Esmaltec official site
Esmaltec is known for producing durable and affordable household appliances, particularly stoves and refrigerators, tailored to the needs of Brazilian families. It has built a reputation as a traditional domestic brand offering robust products at competitive prices.
Sources: Esmaltec official site
Esmaltec's products are used primarily by Brazilian families and consumers seeking reliable, affordable home appliances for domestic use, such as cooking, refrigeration, and water purification.
Sources: Esmaltec official site
Esmaltec scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Esmaltec has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,385,780 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Esmaltec from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Esmaltec: Ernst Conservation Seeds (76/100), ERM CVS (76/100), ESP Guitars (76/100), Essential Depot (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.