Hulp tijdens en na detentie
Exodus (exodus.nl) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Non-profit brands, in the 79th percentile of 17032 Healthcare brands.
Exodus Nederland is a Dutch forensic care organization founded in 1980 that provides shelter and guidance to (former) detainees and their relatives. Operating with professionals, volunteers, and partner organizations, Exodus supports successful reintegration into society during and after detention. The organization addresses practical, emotional, and social needs of both ex-detainees and their families, positioning itself within the healthcare and non-profit sectors focused on rehabilitation and social reintegration in the Netherlands.
| Brand Name | Exodus |
|---|---|
| Domain | exodus.nl |
| Industry | Healthcare, Non-profit |
| Founded | 1980 |
| Main Competitors | Reclassering Nederland (76/100), Leger des Heils (78/100), Moria (69/100), De Hoop GGZ (82/100), Fivoor (75/100) |
Moz Domain Authority 33/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Exodus appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Exodus Nederland is een forensische zorgorganisatie die opvang en begeleiding biedt aan (ex-)gedetineerden en hun naasten. We doen dit samen met onze professionals, vrijwilligers e…" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Exodus?", Claude could identify the brand as of October 2026. Exodus (Stichting Exodus Nederland) is a Dutch nonprofit organization that supports (ex-)detainees in their reintegration into society, offering supervised housing, guidance, and support programs to reduce recidivism. Best known for Providing reintegration housing and support for former prisoners in the Netherlands.
When asked "Best brands similar to Exodus?", Claude would not surface Exodus as of October 2026. It's a social reintegration charity rather than a typical healthcare brand, so it wouldn't come up if someone asked for top healthcare companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Exodus's main competitors in Healthcare: Reclassering Nederland (76/100), Leger des Heils (78/100), Moria (69/100), De Hoop GGZ (82/100), Fivoor (75/100).
Sources: Brand Analyzer scan
Exodus Nederland is a Dutch forensic care organization, founded in 1980, that provides shelter and guidance to (former) detainees and their families. It operates as a non-profit within the healthcare sector, working with professionals, volunteers, and partner organizations to support reintegration into society.
Sources: Exodus official site
Exodus has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 22, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Exodus official site
Exodus was founded in 1980. Exodus operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Exodus provides shelter, care, and guidance to (ex-)detainees and their relatives to help them successfully reintegrate into society. It combines professional forensic care with the support of volunteers and partner organizations, offering practical, emotional, and social assistance both during and after a person's detention period.
Sources: Exodus official site
Exodus offers shelter and guidance services for (ex-)detainees, including support during and after detention aimed at reintegration into society. It also provides support services for the families and relatives of detainees, addressing practical, emotional, and social needs throughout the detention and reintegration process.
Sources: Exodus official site
Exodus scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Exodus official site
Exodus serves motivated (ex-)detainees who want to rebuild their lives after incarceration, as well as their family members who need support during and after the detention period.
Sources: Exodus official site
Exodus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Exodus official site
Exodus is known for its forensic care and reintegration programs that support (ex-)detainees and their families, combining professional guidance with volunteer involvement to help people successfully return to society after detention.
Sources: Exodus official site
Exodus scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Exodus has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check, Claude could already identify Exodus from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Exodus: Exactech (81/100), Evolus (81/100), EXTEDO (81/100), OpenEye Scientific (81/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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