Baseball Statistics and Analysis
FanGraphs (fangraphs.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 39th percentile of 28052 Media & Entertainment brands.
FanGraphs is a baseball statistics website that provides advanced sabermetric data, player projections, and analysis for the sport. It offers tools such as 600 PA / 200 IP season projections and is positioned as a leading source of data-driven baseball insight. Its audience includes baseball fans, fantasy sports players, sabermetricians, journalists, and industry professionals seeking deeper statistical understanding of the game beyond traditional box-score metrics.
| Brand Name | FanGraphs |
|---|---|
| Domain | fangraphs.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | Baseball-Reference (77/100), Baseball Prospectus (82/100), MLB Advanced Media (Statcast/MLB.com) (79/100), ESPN (88/100), The Athletic (94/100), RotoWire (88/100), Yahoo Fantasy Sports |
Moz Domain Authority 80/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #25,092 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "2026 600 PA / 200 IP Projections" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is FanGraphs?", Claude could identify the brand as of September 2026. FanGraphs is a sabermetrics-focused baseball website that provides advanced statistics, analytics, and written commentary for MLB players, teams, and prospects. Best known for Advanced baseball statistics and analytics like WAR, wRC+, and FIP.
When asked "Best brands similar to FanGraphs?", Claude would recommend FanGraphs as of September 2026. It's one of the top destinations for baseball analytics fans and is widely respected alongside sites like Baseball Reference and Baseball Prospectus.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FanGraphs's main competitors in Media & Entertainment: Baseball-Reference (77/100), Baseball Prospectus (82/100), MLB Advanced Media (Statcast/MLB.com) (79/100), ESPN (88/100), The Athletic (94/100).
Sources: Brand Analyzer scan
FanGraphs has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 44, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FanGraphs official site
FanGraphs scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FanGraphs official site
FanGraphs is a baseball statistics website that provides advanced sabermetric statistics, player projections, and in-depth analysis of Major League Baseball. It is described in its knowledge-graph listing as a 'baseball statistics website' and positions itself as a leading destination for data-driven baseball analysis.
Sources: FanGraphs official site
FanGraphs collects, calculates, and publishes advanced baseball statistics and metrics, including sabermetric measures that go beyond traditional box-score stats. It produces player projections, such as its 2026 600 PA / 200 IP projections, and offers expert written analysis and commentary on players, teams, and the sport as a whole.
Sources: FanGraphs official site
FanGraphs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FanGraphs official site
FanGraphs offers baseball statistics databases, advanced sabermetric metrics, player and team projections (such as season-long 600 PA / 200 IP projections), and written analytical content covering players, teams, and league trends.
Sources: FanGraphs official site
FanGraphs is used by baseball enthusiasts, fantasy sports players, sabermetricians, journalists, and industry professionals who seek in-depth statistical analysis of baseball players and teams.
Sources: FanGraphs official site
FanGraphs is known for its advanced sabermetric statistics, detailed player projections, and in-depth statistical analysis of baseball. Its projection systems, such as the 600 plate appearance / 200 innings pitched season projections, are a recognized feature used by fans and professionals to evaluate player performance and value.
Sources: FanGraphs official site
FanGraphs scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FanGraphs has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #25,092 (Tranco) and a Moz Domain Authority of 80/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FanGraphs from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FanGraphs: FanDuel Casino (74/100), Fanatics Collect (74/100), FanThreeSixty (74/100), Farmer's Weekly SA (74/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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