Your Weight Loss, Your Way
FatSecret (fatsecret.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, SaaS brands, Sports & Fitness brands, in the 95th percentile of 8481 Healthcare brands.
FatSecret is a health website that helps people lose weight through simple calorie tracking, nutrition tools, and consistent support. It offers self-guided tracking features alongside a Clinic service providing medically supported weight loss options. The platform is positioned as flexible and user-friendly, catering to individuals seeking to manage their diet and health goals, whether independently or with professional medical guidance.
| Brand Name | FatSecret |
|---|---|
| Domain | fatsecret.com |
| Industry | Healthcare, SaaS |
| Main Competitors | MyFitnessPal (86/100), Lose It! (90/100), Noom (92/100), Cronometer (84/100), WW (Weight Watchers) (90/100) |
Moz Domain Authority 71/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #13,877 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "fatsecret helps you lose weight your way with simple calorie tracking, helpful tools, and support to stay consistent and achieve your goals." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is FatSecret?", Claude could identify the brand as of September 2026. FatSecret is a free food and nutrition tracking platform that lets users log meals, count calories, and track macros using a large crowd-sourced food database. It offers apps and a website with tools for weight management, diet diaries, and community support, and also provides an Best known for Its free calorie counter and extensive crowd-sourced food database used both directly by consumers and via its API by other apps.
When asked "Best brands similar to FatSecret?", Claude would recommend FatSecret as of September 2026. It's a well-established, free alternative to apps like MyFitnessPal for calorie and nutrition tracking, so it fits naturally when discussing similar tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FatSecret's main competitors in Healthcare: MyFitnessPal (86/100), Lose It! (90/100), Noom (92/100), Cronometer (84/100), WW (Weight Watchers) (90/100).
Sources: Brand Analyzer scan
FatSecret has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 63, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FatSecret official site
FatSecret offers calorie tracking tools, nutrition guidance features, and general health and fitness tools aimed at supporting weight loss. It also provides a Clinic service that offers medically supported weight loss care for users seeking professional guidance beyond self-tracking.
Sources: FatSecret official site
FatSecret scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FatSecret official site
FatSecret is a health website and platform designed to help individuals lose weight and reach health goals through calorie tracking, nutrition tools, and consistent support. It offers both self-guided tracking tools and a Clinic service for medically supported weight loss care.
Sources: FatSecret official site
FatSecret provides calorie tracking tools, nutrition guidance, and health-related support to help users manage their diet and lose weight. It also offers a Clinic service that provides medically supported weight loss options for users who need professional guidance in addition to self-tracking tools.
Sources: FatSecret official site
FatSecret can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FatSecret official site
FatSecret is known for its simple calorie tracking tools combined with nutrition guidance to support weight loss. It is also recognized for offering a Clinic service that extends its platform beyond self-tracking into medically supported weight loss care, catering to users with varying levels of need.
Sources: FatSecret official site
FatSecret is used by individuals seeking to lose weight and improve their health through calorie tracking and nutrition guidance. Its user base includes people who prefer self-guided tracking as well as those seeking additional support through its medically supervised Clinic service.
Sources: FatSecret official site
FatSecret scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FatSecret has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (63/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #13,877 (Tranco) and a Moz Domain Authority of 71/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FatSecret from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FatSecret: Eurofins (87/100), Etos (87/100), Fitbod (87/100), Freedom Scientific (87/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.