Toivoa maailman lapsille
Fida (fida.fi) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, E-commerce brands, Fashion & Apparel brands, in the 74th percentile of 16207 Non-profit brands.
Fida is a Finnish non-profit organization engaged in aid and mission work, supporting children and communities in developing countries. It also operates a secondhand retail chain in Finland, using proceeds from the sale of used goods to fund its charitable and development initiatives. Fida combines humanitarian work with sustainable consumption, targeting Finnish consumers who wish to support charitable causes while purchasing affordable, environmentally friendly secondhand products.
| Brand Name | Fida |
|---|---|
| Domain | fida.fi |
| Industry | Non-profit, E-commerce |
| Headquarters | Rome |
| Main Competitors | UFF (77/100), SPR Kontti (78/100), Emmaus (69/100), Pelastusarmeijan Kirppis (64/100), Plan International Suomi (81/100), World Vision Suomi (81/100) |
Moz Domain Authority 42/100 vs category average 49 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,717,630 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fida appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Olemme yksi Suomen suurimmista avustus- ja lähetysjärjestöistä. Viemme toivoa maailman lapsille ja annamme käytetylle tavaralle uuden elämän secondhand-ketjumme kautta. Olemme yksi…" (Meta description: 38 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fida?", Claude could identify the brand as of October 2026. Fida is a Finnish faith-based non-profit organization affiliated with the Pentecostal movement that carries out international development cooperation, humanitarian aid, and missionary work, and funds much of this through a well-known chain of second-hand stores in Finland. Best known for its network of Fida second-hand/thrift stores in Finland that fund international aid and development projects.
When asked "Best brands similar to Fida?", Claude would recommend Fida as of October 2026. It's a well-established and recognizable Finnish non-profit, especially known for its charity shop model, so it's relevant if someone asks about similar faith-based or second-hand-funded aid organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fida's main competitors in Non-profit: UFF (77/100), SPR Kontti (78/100), Emmaus (69/100), Pelastusarmeijan Kirppis (64/100), Plan International Suomi (81/100).
Sources: Brand Analyzer scan
Fida has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 58, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fida official site
Fida is headquartered in Rome. Fida operates in the Non-profit category.
Sources: Wikidata
Fida scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fida official site
Fida offers secondhand goods-such as clothing, household items, and other used products-through its retail store chain in Finland. It also provides mission and development cooperation services and programs aimed at supporting children and communities in developing countries.
Sources: Fida official site
Fida is one of Finland's largest aid and mission organizations, combining international development and humanitarian work with a nationwide chain of secondhand stores.
Sources: Fida official site
Fida conducts mission and development cooperation to support children and families in developing countries, and operates a secondhand store chain in Finland. Proceeds from the sale of donated used goods fund its charitable and aid programs worldwide.
Sources: Fida official site
Fida can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fida official site
Fida is known for its network of secondhand shops across Finland and for its mission and development work aimed at helping children and communities in developing countries.
Sources: Fida official site
Fida is used by Finnish consumers interested in charitable giving and sustainable shopping, including shoppers seeking affordable secondhand goods and donors or supporters who want to fund aid and development projects for children and families in developing countries.
Sources: Fida official site
Fida scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fida has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (39/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,717,630 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fida from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fida: National Genealogical Society (80/100), Fédération Française de Football (FFF) (80/100), Fida (80/100), Firelight Media (80/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.