Revealing porn's harms, empowering change
Fight the New Drug (fightthenewdrug.org) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Healthcare brands, in the 78th percentile of 30279 Non-profit brands.
Fight the New Drug is an American nonprofit founded in 2009 and headquartered in Salt Lake City. It is non-religious and non-legislative, aiming to educate individuals-particularly teens, young adults, and parents-about the harmful effects of pornography using science, facts, and personal accounts. Rather than promoting moral or legal arguments, the organization focuses on providing information that supports informed personal choice and recovery from pornography-related issues.
| Brand Name | Fight the New Drug |
|---|---|
| Domain | fightthenewdrug.org |
| Industry | Non-profit, Education |
| Founded | 2009 |
| Headquarters | Salt Lake City |
| Main Competitors | Covenant Eyes (88/100), National Center on Sexual Exploitation (76/100), Your Brain On Porn (80/100), Reboot Nation (71/100), Enough Is Enough (83/100) |
Ranked #211,479 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fight the New Drug has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Fight the New Drug is a non-religious and non-legislative nonprofit that exists to provide individuals the opportunity to make an informed decision regarding pornography by raising…" (Meta description: 38 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fight the New Drug?", Claude could identify the brand as of November 2026. Fight the New Drug is a non-profit organization founded in 2009 that educates people on the harmful effects of pornography using scientific research, personal stories, and pop culture-style media rather than religious or moral arguments. Best known for Anti-pornography education campaigns that present themselves as secular and science-based, often aimed at teens and young adults.
When asked "Best brands similar to Fight the New Drug?", Claude would recommend Fight the New Drug as of November 2026. It's one of the most prominent and widely recognized organizations in the anti-pornography advocacy space, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fight the New Drug's main competitors in Non-profit: Covenant Eyes (88/100), National Center on Sexual Exploitation (76/100), Your Brain On Porn (80/100), Reboot Nation (71/100), Enough Is Enough (83/100).
Sources: Brand Analyzer scan
Fight the New Drug is an American nonprofit organization founded in 2009 and based in Salt Lake City. It describes itself as non-religious and non-legislative, focusing on educating the public about the harmful effects of pornography through science, facts, and personal accounts rather than moral or legal arguments.
Sources: Fight the New Drug official site
Fight the New Drug has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 27, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fight the New Drug official site
Fight the New Drug was founded in 2009. Fight the New Drug operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fight the New Drug is headquartered in Salt Lake City. Fight the New Drug operates in the Non-profit category.
Sources: Wikidata
Fight the New Drug scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fight the New Drug official site
Fight the New Drug offers educational content and resources about the effects of pornography, including factual information, research-based materials, and personal accounts. It also provides support resources for individuals seeking recovery from pornography-related issues.
Sources: Fight the New Drug official site
Fight the New Drug is known for its non-religious, non-legislative approach to anti-pornography education, using scientific research, factual information, and personal testimonies to inform the public-especially teens, young adults, and parents-about pornography's potential harms.
Sources: Fight the New Drug official site
Fight the New Drug can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fight the New Drug official site
Fight the New Drug's resources are primarily used by teens, young adults, and parents seeking factual, non-judgmental education about pornography's effects, as well as individuals seeking support for recovery from pornography-related issues.
Sources: Fight the New Drug official site
Fight the New Drug scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fight the New Drug has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #211,479 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fight the New Drug from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fight the New Drug: Foundation Fighting Blindness (79/100), American Cancer Society Cancer Action Network (79/100), The Film and TV Charity (79/100), Financial Services Institute (FSI) (79/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.