Fighting information disorder worldwide
First Draft (firstdraftnews.org) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 34th percentile of 26939 Media & Entertainment brands.
First Draft is a non-profit organization focused on combating misinformation and disinformation. It provides research, training, and resources to help journalists, researchers, educators, policymakers, and the public understand and navigate the information ecosystem. Positioned as a leading authority in this field, First Draft develops frameworks, reports, and practical courses aimed at identifying and addressing information disorder.
| Brand Name | First Draft |
|---|---|
| Domain | firstdraftnews.org |
| Industry | Media & Entertainment, Education |
| Main Competitors | Poynter Institute (73/100), NewsGuard (83/100), Full Fact (86/100), EU DisinfoLab (74/100), Stanford Internet Observatory |
Moz Domain Authority 64/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "First Draft works to protect communities from harmful misinformation and disinformation by providing research, training, and resources to understand the information ecosystem." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is First Draft?", Claude could identify the brand as of October 2026. First Draft was a nonprofit organization focused on fighting misinformation and disinformation, providing research, training, and tools for journalists and researchers to verify online content and understand information disorder. It was founded in 2015 and worked closely with new Best known for Pioneering research and practical guidance on combating misinformation and verifying user-generated content online.
When asked "Best brands similar to First Draft?", Claude would recommend First Draft as of October 2026. It was a highly respected, influential organization in the media literacy and misinformation space, so it's worth mentioning even though it no longer operates under that name.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
First Draft's main competitors in Media & Entertainment: Poynter Institute (73/100), NewsGuard (83/100), Full Fact (86/100), EU DisinfoLab (74/100).
Sources: Brand Analyzer scan
First Draft has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 48, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: First Draft official site
First Draft scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: First Draft official site
First Draft offers research reports, educational frameworks, and training courses related to misinformation and disinformation. These resources are designed to help target audiences identify, understand, and counter information disorder.
Sources: First Draft official site
First Draft is a non-profit organization that works to protect communities from harmful misinformation and disinformation. It provides research, training, and resources designed to help people understand and navigate the modern information ecosystem.
Sources: First Draft official site
First Draft conducts research into misinformation and disinformation, develops frameworks for understanding information disorder, publishes in-depth reports, and offers practical training courses. These efforts are aimed at helping journalists, researchers, educators, policymakers, and the public identify and combat false or misleading information.
Sources: First Draft official site
First Draft can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: First Draft official site
First Draft's resources are used by journalists, researchers, educators, policymakers, and members of the general public who seek to understand and combat misinformation and disinformation.
Sources: First Draft official site
First Draft is known for its research and educational resources on misinformation and disinformation, including frameworks and training courses that help people understand and address information disorder in the media ecosystem.
Sources: First Draft official site
First Draft scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
First Draft has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 64/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify First Draft from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to First Draft: first direct bank arena (73/100), FireKeepers Casino Hotel (73/100), First Media (73/100), FitzGeralds (73/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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