From expertise to action against disinformation
EU DisinfoLab (disinfo.eu) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Media & Entertainment brands, Government brands, in the 39th percentile of 16431 Non-profit brands.
EU DisinfoLab is a non-governmental organization headquartered in Brussels that combats disinformation in Europe. It combines research expertise with actionable strategies to identify, analyze, and counter disinformation campaigns. The organization positions itself as an independent leader in the field, serving policymakers, researchers, journalists, civil society organizations, and funders focused on countering disinformation across Europe.
| Brand Name | EU DisinfoLab |
|---|---|
| Domain | disinfo.eu |
| Industry | Non-profit, Media & Entertainment |
| Headquarters | Brussels |
| Main Competitors | EUvsDisinfo (80/100), Atlantic Council's Digital Forensic Research Lab (82/100), NewsGuard (83/100), First Draft (73/100), Full Fact (86/100), Reset (76/100), Graphika (79/100) |
Moz Domain Authority 53/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #310,716 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
EU DisinfoLab has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To combat disinformation in Europe by turning expertise into concrete action." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is EU DisinfoLab?", Claude could identify the brand as of October 2026. EU DisinfoLab is an independent nonprofit organization focused on researching and exposing disinformation campaigns affecting Europe, with particular attention to coordinated influence operations and foreign interference. It conducts investigations, publishes reports, and collabo Best known for Investigative research exposing disinformation networks and influence operations targeting the EU.
When asked "Best brands similar to EU DisinfoLab?", Claude would recommend EU DisinfoLab as of October 2026. It's a well-regarded and frequently cited organization in the European counter-disinformation and media literacy space, so it would naturally come up alongside groups like EU DisinfoLab's peers such as NewsGuard or the Atlantic Council's DFRLab.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EU DisinfoLab's main competitors in Non-profit: EUvsDisinfo (80/100), Atlantic Council's Digital Forensic Research Lab (82/100), NewsGuard (83/100), First Draft (73/100), Full Fact (86/100).
Sources: Brand Analyzer scan
EU DisinfoLab has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 66, trust 30, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: EU DisinfoLab official site
EU DisinfoLab is headquartered in Brussels. EU DisinfoLab operates in the Non-profit category.
Sources: Wikidata
EU DisinfoLab scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: EU DisinfoLab official site
EU DisinfoLab is a non-governmental organization based in Brussels dedicated to combating disinformation in Europe. It describes itself as an independent organization that turns research expertise into concrete action against disinformation campaigns.
Sources: EU DisinfoLab official site
EU DisinfoLab can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: EU DisinfoLab official site
EU DisinfoLab conducts research into disinformation and develops actionable strategies to identify, analyze, and counter disinformation campaigns affecting Europe. It works to turn expertise into concrete action, collaborating with policymakers, researchers, journalists, civil society organizations, and funders.
Sources: EU DisinfoLab official site
EU DisinfoLab's work is used by policymakers, researchers, journalists, civil society organizations, and funders who are interested in countering disinformation in Europe.
Sources: EU DisinfoLab official site
EU DisinfoLab scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EU DisinfoLab has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (66/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #310,716 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify EU DisinfoLab from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to EU DisinfoLab: DigitaltMuseum (74/100), The DHS Program (74/100), DMSG - Deutsche Multiple Sklerose Gesellschaft (74/100), Doctors Without Borders (MSF) (74/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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