Bloemist De Roos Brand Score: 59/100 - Developing tier

Dagverse bloemen, duurzaam bezorgd

Bloemist De Roos (florist.nl) scores 59 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 6th percentile of 28142 E-commerce brands.

AI Snapshot

Bloemist De Roos is a Dutch online florist, operating under the domain florist.nl, founded in 2013. It delivers fresh, daily-sourced flowers and bouquets to customers in Amsterdam and across the Netherlands. The company sources its flowers directly from the flower auction and combines this with sustainable business practices. Its offering includes a broad range of bouquets and gifts suitable for various occasions, including funeral flowers, targeting Dutch consumers who order flowers online for themselves or as gifts.

Key facts about Bloemist De Roos

Brand Name	Bloemist De Roos
Domain	florist.nl
Industry	E-commerce, Other
Founded	2013
Headquarters	Amsterdam, Netherlands
Main Competitors	Bloomon (80/100), Fleurop (78/100), Interflora (78/100), EuroFlorist (83/100), Bloom & Wild (79/100)

Evidence

Moz Domain Authority 15/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Bloemist De Roos has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Skip to main content Skip to search Skip to main navigation" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Bloemist De Roos?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Bloemist De Roos?", Claude could not identify the brand as of November 2026. I don't genuinely recognize 'Bloemist De Roos' at florist.nl as a specific company I have verified information on, which may be because it's a small local florist or niche e-commerce business with limited web presence in my training data.

When asked "Best brands similar to Bloemist De Roos?", Claude would not surface Bloemist De Roos as of November 2026. I can't confidently recommend a company I don't have verified knowledge of, since doing so risks giving inaccurate information.

People Also Ask About Bloemist De Roos

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Bloemist De Roos's main competitors?

Bloemist De Roos's main competitors in E-commerce: Bloomon (80/100), Fleurop (78/100), Interflora (78/100), EuroFlorist (83/100), Bloom & Wild (79/100).

Sources: Brand Analyzer scan

How visible is Bloemist De Roos in AI search?

Bloemist De Roos has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 10, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Bloemist De Roos official site

When was Bloemist De Roos founded?

Bloemist De Roos was founded in 2013. Bloemist De Roos operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend Bloemist De Roos?

Bloemist De Roos scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Bloemist De Roos official site

How can Bloemist De Roos improve its AI discoverability?

Bloemist De Roos can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Bloemist De Roos official site

What products or services does Bloemist De Roos offer?

Bloemist De Roos offers fresh flowers and bouquets, including a range of gift options and arrangements for occasions such as birthdays, celebrations, and funerals. The company delivers daily-fresh flowers sourced directly from the flower auction to customers across the Netherlands.

Sources: Bloemist De Roos official site

What is Bloemist De Roos?

Bloemist De Roos is a Dutch online florist operating through the website florist.nl, founded in 2013. It specializes in delivering fresh flowers, bouquets, and gifts to customers in Amsterdam and throughout the Netherlands.

Sources: Bloemist De Roos official site

What does Bloemist De Roos do?

Bloemist De Roos sources fresh flowers directly from the flower auction and delivers them, along with bouquets and gifts, to customers across the Netherlands. The company emphasizes sustainable business operations in its daily delivery service, catering to both personal purchases and gift-giving occasions, including funeral flowers.

Sources: Bloemist De Roos official site

Recommendations

• Enable HTTPS on your website - SSL certificates are free via Let's Encrypt. HTTPS builds trust and improves SEO rankings. (impact: high, effort: quick_win)
• Define your brand colors - No brand colors were detected in your website CSS. Consistent colors increase brand recognition by up to 80%. (impact: high, effort: quick_win)
• Add a favicon and logo - No favicon was detected on your website, which suggests your brand may lack visual identity assets. A logo and favicon are fundamental to brand recognition. (impact: high, effort: moderate)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add custom brand typography - No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)

AI visibility

Bloemist De Roos scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Bloemist De Roos has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (10/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 15/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Bloemist De Roos from memory, confirming the gaps above.

Visibility - 55/100

• Wikipedia presence - 40/40
• Wikidata entity - 15/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 10/100

• Domain Authority - 3/30
• Backlink trust (spam score) - 3/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 30/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 3/15
• Category-relative authority - 2/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 78/100
• Digital Presence - 76/100
• Visual Identity - 0/100
• Messaging Clarity - 95/100
• Trust Foundation - 73/100
• AI Discoverability - 46/100
• Brand Authority - 34/100

Peer brands

Ranked closest to Bloemist De Roos: FLEXA (59/100), TIMIO (59/100), Fos Jewellery (59/100), FoxsBiscuits.com (59/100).

A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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