Dados que salvam vidas
Instituto Fogo Cruzado (fogocruzado.org.br) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Government brands, Media & Entertainment brands, in the 23rd percentile of 27491 Non-profit brands.
Instituto Fogo Cruzado is a Brazilian non-profit organization that monitors armed violence across municipalities in Brazil. It collects daily, geolocated data and produces more than 50 indicators to support public policy and civil society. The organization positions itself as an independent, real-time data source on armed violence, serving journalists, researchers, public officials, human rights organizations, and citizens concerned with public security.
| Brand Name | Instituto Fogo Cruzado |
|---|---|
| Domain | fogocruzado.org.br |
| Industry | Non-profit, Government |
| Main Competitors | Instituto Sou da Paz (76/100), Fórum Brasileiro de Segurança Pública (76/100), Igarapé Institute (80/100), Núcleo de Estudos da Violência (USP) |
Ranked #1,522,314 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Monitorar a violência armada em municípios brasileiros e produzir indicadores confiáveis para subsidiar políticas públicas e a sociedade civil." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Instituto Fogo Cruzado?", Claude could identify the brand as of November 2026. Instituto Fogo Cruzado is a Brazilian non-profit that collects and maps real-time data on shootings and armed violence, primarily in Rio de Janeiro and other Brazilian cities, using crowdsourced reports and partnerships with media and residents. Best known for Its real-time crowdsourced map tracking gun violence incidents in Rio de Janeiro favelas and other Brazilian urban areas.
When asked "Best brands similar to Instituto Fogo Cruzado?", Claude would recommend Instituto Fogo Cruzado as of November 2026. It's a well-known and credible data source on urban armed violence in Brazil, so it would come up naturally in discussions of human rights or public safety monitoring organizations in that country.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Instituto Fogo Cruzado's main competitors in Non-profit: Instituto Sou da Paz (76/100), Fórum Brasileiro de Segurança Pública (76/100), Igarapé Institute (80/100).
Sources: Brand Analyzer scan
Instituto Fogo Cruzado offers data monitoring services related to armed violence, including daily and geolocated incident data across 57 Brazilian municipalities. It generates more than 50 indicators derived from this data, which are made available to support public policy development and civil society research.
Sources: Instituto Fogo Cruzado official site
Instituto Fogo Cruzado is a Brazilian non-profit organization dedicated to monitoring armed violence in municipalities across Brazil. It produces reliable indicators intended to support public policy decisions and civil society initiatives related to security and violence.
Sources: Instituto Fogo Cruzado official site
Instituto Fogo Cruzado has low AI-search visibility, scoring 9/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 4, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Instituto Fogo Cruzado official site
Instituto Fogo Cruzado scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Instituto Fogo Cruzado official site
Instituto Fogo Cruzado is known for being an independent source of real-time, geolocated data on armed violence in Brazil, covering 57 municipalities and generating over 50 indicators used to track and understand armed violence trends.
Sources: Instituto Fogo Cruzado official site
Instituto Fogo Cruzado can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Instituto Fogo Cruzado official site
Instituto Fogo Cruzado's data and indicators are used by journalists, researchers, public sector managers, human rights organizations, and citizens interested in public security and armed violence issues in Brazil.
Sources: Instituto Fogo Cruzado official site
Instituto Fogo Cruzado scores 9/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Instituto Fogo Cruzado has a weak AI-visibility profile at 9/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,522,314 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Instituto Fogo Cruzado from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Instituto Fogo Cruzado: Financial Management Association International (FMA) (69/100), Fabricators and Manufacturers Association (69/100), FoodDrinkEurope (69/100), FoodShare Toronto (69/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.