Fossielvrij NL Brand Score: 71/100 - Brand-Ready tier

Maak Nederland fossielvrij

Fossielvrij NL (fossielvrij.nl) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Energy & Utilities brands, Government brands, in the 30th percentile of 24774 Non-profit brands.

AI Snapshot

Fossielvrij NL is a Dutch non-profit organization founded in 2013 and headquartered in Amsterdam. It campaigns for a rapid and fair transition to 100% renewable energy by opposing new fossil fuel projects and challenging the influence of the fossil fuel industry. The organization mobilizes citizens and pension fund participants to pressure financial institutions and policymakers, positioning itself as an activist movement for climate justice in the Netherlands.

Key facts about Fossielvrij NL
Brand NameFossielvrij NL
Domainfossielvrij.nl
IndustryNon-profit, Energy & Utilities
Founded2013
HeadquartersAmsterdam
Main CompetitorsMilieudefensie (80/100), Greenpeace Nederland (86/100), 350.org (92/100), Urgenda (82/100), Extinction Rebellion Nederland (78/100)

Evidence

Moz Domain Authority 32/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #4,400,880 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Geen nieuwe projecten van de fossiele industrie. Een snelle en eerlijke transitie naar 100% hernieuwbare energie voor iedereen." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is NL-only, limiting citation in English-language AI answers.

Detected tech stack: PHP, WordPress, Ghost.

Social footprint: verified profiles on Facebook, Instagram, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Fossielvrij NL?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Fossielvrij NL?", Claude could identify the brand as of October 2026. Fossielvrij NL is a Dutch non-profit campaign organization, part of the global fossil fuel divestment movement linked to 350.org, that pushes banks, pension funds, universities and other institutions in the Netherlands to stop investing in fossil fuel companies. Best known for Campaigning for divestment from fossil fuels by Dutch pension funds and banks like ABP and ING.

When asked "Best brands similar to Fossielvrij NL?", Claude would recommend Fossielvrij NL as of October 2026. It's a well known name in Dutch climate activism circles, so I'd mention it if someone asked about divestment or climate campaign groups in the Netherlands.

People Also Ask About Fossielvrij NL

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Fossielvrij NL's main competitors?

Fossielvrij NL's main competitors in Non-profit: Milieudefensie (80/100), Greenpeace Nederland (86/100), 350.org (92/100), Urgenda (82/100), Extinction Rebellion Nederland (78/100).

Sources: Brand Analyzer scan

What is Fossielvrij NL?

Fossielvrij NL is a Dutch non-profit organization, founded in 2013 and based in Amsterdam, that campaigns against the fossil fuel industry and advocates for a fast and fair transition to 100% renewable energy for everyone.

Sources: Fossielvrij NL official site

When was Fossielvrij NL founded?

Fossielvrij NL was founded in 2013. Fossielvrij NL operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Fossielvrij NL headquartered?

Fossielvrij NL is headquartered in Amsterdam. Fossielvrij NL operates in the Non-profit category.

Sources: Wikidata

What does Fossielvrij NL do?

Fossielvrij NL works to stop new fossil fuel projects and break the power of the fossil fuel industry. It mobilizes citizens and pension fund participants to put pressure on financial institutions and policymakers, and campaigns against climate-damaging lobbying efforts, pushing for a swift and equitable shift to renewable energy.

Sources: Fossielvrij NL official site

What products or services does Fossielvrij NL offer?

Fossielvrij NL does not offer commercial products but runs advocacy campaigns, including mobilizing citizens and pension fund members, lobbying against new fossil fuel projects, and pressuring financial institutions and policymakers to support renewable energy transition.

Sources: Fossielvrij NL official site

Does ChatGPT recommend Fossielvrij NL?

Fossielvrij NL scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Fossielvrij NL official site

How can Fossielvrij NL improve its AI discoverability?

Fossielvrij NL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Fossielvrij NL official site

Who uses Fossielvrij NL?

Fossielvrij NL's activities are aimed at environmentally conscious citizens, climate activists, pension fund participants, and others in the Netherlands concerned about climate change and the influence of the fossil fuel industry.

Sources: Fossielvrij NL official site

What is Fossielvrij NL known for?

Fossielvrij NL is known for its activism against new fossil fuel projects and its campaigns targeting financial institutions and pension funds in the Netherlands to divest from fossil fuels, as part of a broader push for a just transition to renewable energy.

Sources: Fossielvrij NL official site

Recommendations

AI visibility

Fossielvrij NL scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Fossielvrij NL has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,400,880 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify Fossielvrij NL from memory (October 2026) - a sign these signals are paying off.

Visibility - 23/100

Trust - 22/100

Recommendation likelihood - 45/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Fossielvrij NL: Foresters Friendly Society (71/100), Fordham Preparatory School (71/100), Fossil Rim Wildlife Center (71/100), Foster Care Alumni of America (71/100).

A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).

Category leader: Change.org (97/100).

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