Your Local News Source
Fox 21 Online (fox21online.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 61st percentile of 22785 Media & Entertainment brands.
Fox 21 Online is a regional media outlet that delivers local, national, and world news coverage to the community it serves. Its content combines local news, sports, and feature stories with broader national and international reporting. Positioned as a trusted regional news source, it targets local residents and community members seeking comprehensive coverage of events both in their region and beyond.
| Brand Name | Fox 21 Online |
|---|---|
| Domain | fox21online.com |
| Industry | Media & Entertainment |
| Main Competitors | WDIO-DT (89/100), KBJR (75/100), Duluth News Tribune (81/100), CBS News Minnesota (95/100), KARE 11 (84/100) |
Moz Domain Authority 62/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #209,788 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To deliver timely local, national, and world news coverage to the community it serves." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, YouTube, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fox 21 Online?", Claude could identify the brand as of October 2026. Fox 21 Online is the website for KQDS-TV, the Fox affiliate television station serving the Duluth, Minnesota and Superior, Wisconsin area, providing local news, weather, and sports coverage. Best known for Local news and weather coverage for the Duluth-Superior region as a Fox network affiliate.
When asked "Best brands similar to Fox 21 Online?", Claude would not surface Fox 21 Online as of October 2026. It's a local/regional news affiliate rather than a major media brand, so I wouldn't bring it up unless someone specifically asked about Duluth-area news outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fox 21 Online's main competitors in Media & Entertainment: WDIO-DT (89/100), KBJR (75/100), Duluth News Tribune (81/100), CBS News Minnesota (95/100), KARE 11 (84/100).
Sources: Brand Analyzer scan
Fox 21 Online has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 66, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fox 21 Online official site
Fox 21 Online offers local news, sports coverage, feature stories, and national and world news reporting aimed at keeping its regional audience informed.
Sources: Fox 21 Online official site
Fox 21 Online scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fox 21 Online official site
Fox 21 Online is a regional news outlet that provides local, national, and world news coverage to the community it serves. It is categorized within the Media & Entertainment sector and positions itself as a trusted source for comprehensive regional reporting.
Sources: Fox 21 Online official site
Fox 21 Online delivers timely news coverage combining local news, sports, and feature stories with national and world events, aiming to keep its audience informed about both their immediate community and broader happenings.
Sources: Fox 21 Online official site
Fox 21 Online can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fox 21 Online official site
Fox 21 Online is used by local residents and community members who seek news, sports updates, and feature stories about their region as well as national and world events.
Sources: Fox 21 Online official site
Fox 21 Online is known for combining local news, sports, and feature stories with national and world coverage, serving as a comprehensive regional news source for its community.
Sources: Fox 21 Online official site
Fox 21 Online scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fox 21 Online has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (66/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #209,788 (Tranco), a Moz Domain Authority of 62/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fox 21 Online from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fox 21 Online: Forge of Empires (79/100), For Construction Pros (79/100), FOX 26 Houston (79/100), FOX 32 Chicago (79/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.