Your Local News, Weather, Sports Source
Fox47 (WMSN Fox Madison) (fox47.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 53rd percentile of 37252 Media & Entertainment brands.
Fox47 (WMSN Fox Madison) is a local television station serving Madison, Wisconsin, and the surrounding Wisconsin Capital Region, including communities such as Fitchburg, Middleton, Sun Prairie, and Janesville. It provides news, weather, sports, and traffic coverage, along with community-focused content like local contests and events. The station positions itself as a trusted local news source, emphasizing timely, accurate, and hyper-local reporting tailored to its regional audience.
| Brand Name | Fox47 (WMSN Fox Madison) |
|---|---|
| Domain | fox47.com |
| Industry | Media & Entertainment |
| Headquarters | Madison, Wisconsin |
| Main Competitors | WKOW (ABC Madison) (79/100), WISC-TV (CBS Madison) (90/100), WMTV (NBC15 Madison) (80/100), Wisconsin State Journal (88/100), Spectrum News 1 Wisconsin (64/100) |
Moz Domain Authority 50/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #448,680 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "WMSN Fox Madison covers news, sports, weather and traffic for the Wisconsin Capital Region, including Madison, Fitchburg, Middleton, Sun Prarie, Janesville, Mt Horeb, DeForest, Wi…" (Meta description: 41 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn, Instagram - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fox47 (WMSN Fox Madison)?", Claude could identify the brand as of October 2026. WMSN-TV, branded as Fox47, is the Fox network affiliate serving Madison, Wisconsin, owned and operated by Sinclair Broadcast Group. It airs local news, syndicated programming, and Fox network shows and sports to the Madison television market. Best known for Being the Fox network affiliate television station for Madison, Wisconsin.
When asked "Best brands similar to Fox47 (WMSN Fox Madison)?", Claude would not surface Fox47 (WMSN Fox Madison) as of October 2026. It's a local/regional TV station of interest mainly to Madison-area viewers, not something I'd bring up for a general question about top media and entertainment brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fox47 (WMSN Fox Madison)'s main competitors in Media & Entertainment: WKOW (ABC Madison) (79/100), WISC-TV (CBS Madison) (90/100), WMTV (NBC15 Madison) (80/100), Wisconsin State Journal (88/100), Spectrum News 1 Wisconsin (64/100).
Sources: Brand Analyzer scan
Fox47 (WMSN Fox Madison) has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 26, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Fox47 offers local news broadcasts, weather forecasting, sports coverage, and traffic updates for the Madison, Wisconsin area. It also provides community-focused content, including local contests and event coverage, aimed at engaging residents of the Wisconsin Capital Region.
Fox47 (WMSN Fox Madison) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Fox47 (WMSN Fox Madison) is a local television news station that covers the Wisconsin Capital Region, including Madison and surrounding communities such as Fitchburg, Middleton, Sun Prairie, and Janesville. It is the Fox network affiliate serving this area, providing news, weather, sports, and traffic reporting.
Fox47 (WMSN Fox Madison) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Fox47 is used by residents of Madison, Wisconsin, and surrounding communities such as Fitchburg, Middleton, Sun Prairie, Janesville, and other nearby towns who seek local news, weather, sports, and traffic information relevant to their region.
Fox47 is known for its hyper-local coverage of news, weather, sports, and traffic specifically tailored to Madison, Wisconsin, and nearby towns like Sun Prairie, Middleton, and Janesville. It is recognized as a dedicated regional news source for the Wisconsin Capital Region.
Fox47 (WMSN Fox Madison) scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fox47 (WMSN Fox Madison) has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #448,680 (Tranco), a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Fox47 (WMSN Fox Madison) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fox47 (WMSN Fox Madison): FOX 29 Philadelphia (WTXF-TV) (76/100), Fotboll.com (76/100), Fp.com (76/100), FPT Telecom (76/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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