Fotboll idag med målservice och statistik
Fotboll.com (fotboll.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 53rd percentile of 37244 Media & Entertainment brands.
Fotboll.com is a Swedish website providing live coverage of football matches, including goal updates, statistics, timelines, and event tracking. It covers matches from major leagues and tournaments across Sweden and Europe, offering additional information such as TV schedules, starting lineups, and odds. The site is designed for football fans who want comprehensive, real-time match information, and is accessible on multiple devices and via an app.
| Brand Name | Fotboll.com |
|---|---|
| Domain | fotboll.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | Flashscore (82/100), LiveScore (88/100), SofaScore (91/100), FotMob (86/100), Aftonbladet Sport (84/100), ESPN FC (88/100), 90min (90/100) |
Moz Domain Authority 20/100 vs category average 50 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,736,648 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "All fotboll idag live med målservice, statistik, tidslinjer och händelser. Se även TV-tider, startuppställningar, odds och mer." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fotboll.com?", Claude could not identify the brand as of November 2026. I don't genuinely recognize this specific company; "fotboll.com" (Swedish for "football.com") could be a sports news or betting-related site, but it's too generic or niche for me to confirm details about its actual content or ownership.
When asked "Best brands similar to Fotboll.com?", Claude would not surface Fotboll.com as of November 2026. I can't recommend a company I can't verify, since I don't have reliable information about what Fotboll.com actually offers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fotboll.com's main competitors in Media & Entertainment: Flashscore (82/100), LiveScore (88/100), SofaScore (91/100), FotMob (86/100), Aftonbladet Sport (84/100).
Sources: Brand Analyzer scan
Fotboll.com offers live goal services, match statistics, timelines, and event tracking for football matches from major Swedish and European leagues and tournaments. It also provides TV broadcast schedules, starting lineups, and betting odds. These services are available through its website and a dedicated mobile app, allowing access across multiple devices.
Sources: Fotboll.com official site
Fotboll.com has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 45, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fotboll.com official site
Fotboll.com scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fotboll.com official site
Fotboll.com is a Swedish website dedicated to live football coverage. It provides goal updates, statistics, timelines, and match events for games from top leagues and tournaments in Sweden and Europe. The site also offers supplementary information such as TV broadcast times, starting lineups, and betting odds, aimed at football fans who want comprehensive and up-to-date match information.
Sources: Fotboll.com official site
Fotboll.com delivers real-time coverage of football matches, including live goal services, detailed statistics, match timelines, and event tracking. It compiles information from major European and Swedish leagues and tournaments, and supplements this with TV schedules, starting lineups, and odds, making the data accessible across devices and through a dedicated app.
Sources: Fotboll.com official site
Fotboll.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fotboll.com official site
Fotboll.com is known for its detailed, real-time goal service and statistics covering football matches from major Swedish and European leagues. It is positioned as a leading Swedish destination for live football tracking, combining match data with additional features like TV times, lineups, and odds.
Sources: Fotboll.com official site
Fotboll.com is used by football fans in Sweden and across Europe who want to follow matches live with detailed statistics, results, and other match-related information, including TV schedules, lineups, and odds.
Sources: Fotboll.com official site
Fotboll.com scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fotboll.com has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,736,648 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 20/100 and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Fotboll.com from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fotboll.com: Foster's Daily Democrat (76/100), Fórum Brasileiro de Segurança Pública (76/100), FOX 29 Philadelphia (WTXF-TV) (76/100), Fox47 (WMSN Fox Madison) (76/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.