Real good news, not just feel-good news
Good Good Good (goodgoodgood.co) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 82nd percentile of 38370 Media & Entertainment brands.
Good Good Good (goodgoodgood.co) is a media outlet that curates and reports positive, credible news stories across topics such as climate, social justice, and health. It positions itself as a source of substantive good news that goes beyond feel-good fluff, aiming to help readers feel more hopeful and take positive action. Its target audience is socially conscious individuals seeking hopeful, credible journalism and inspiration for engagement on social and environmental issues.
| Brand Name | Good Good Good |
|---|---|
| Domain | goodgoodgood.co |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | Positive News (91/100), Reasons to be Cheerful (80/100), Yes! Magazine (86/100), The Optimist Daily (78/100), Future Crunch (69/100), Nice News (83/100) |
Moz Domain Authority 57/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #114,053 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Want to feel more hopeful and do more good? Read positive news from the number one source for real good news - not just" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Good Good Good?", Claude could identify the brand as of November 2026. Good Good Good is a media company best known for its print and digital newsletter called the Goodnewspaper, which curates solutions-oriented, positive news stories to counter doom-and-gloom media coverage. They also sell merchandise and offer tools for individuals and brands to e Best known for The Goodnewspaper, a print newsletter highlighting positive and solutions-focused news.
When asked "Best brands similar to Good Good Good?", Claude would recommend Good Good Good as of November 2026. It's a well-known niche player in the positive/solutions journalism space, so it would come up naturally if someone asked for alternatives to mainstream negative news media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Good Good Good's main competitors in Media & Entertainment: Positive News (91/100), Reasons to be Cheerful (80/100), Yes! Magazine (86/100), The Optimist Daily (78/100), Future Crunch (69/100).
Sources: Brand Analyzer scan
Good Good Good has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 55, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Good Good Good official site
Good Good Good scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Good Good Good official site
Good Good Good is a media and non-profit-oriented organization that describes itself as the number one source for real good news. It curates and reports credible, substantive stories about positive developments in areas such as climate change, social justice, and health, aiming to counter the predominantly negative tone of mainstream news coverage.
Sources: Good Good Good official site
Good Good Good curates and reports hopeful, credible news stories across topics including climate, social justice, and health. It focuses on substantive developments rather than superficial feel-good content, with the stated goal of helping readers feel more hopeful and inspiring them to take positive action on the issues covered.
Sources: Good Good Good official site
Good Good Good can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Good Good Good official site
Good Good Good is known for being a dedicated source of positive, credible news that goes beyond feel-good fluff, covering serious topics like climate change and social justice with an emphasis on stories that motivate actionable hope rather than fleeting good feelings.
Sources: Good Good Good official site
Good Good Good is used by socially conscious individuals who seek hopeful, credible news and want inspiration to take positive action on issues such as climate change, social justice, and mental health.
Sources: Good Good Good official site
Good Good Good scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Good Good Good has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #114,053 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Good Good Good from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Good Good Good: Gollancz (82/100), GolfPass (82/100), Qnotes (82/100), GoTranscript (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.