Listen, Then Do
Graham (graham-windham.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, Education brands, in the 84th percentile of 12117 Non-profit brands.
Graham (Graham Windham) is a nonprofit organization operating as graham-windham.org, providing family support, youth coaching, mental and behavioral health services, health care management, and foster care and adoption services. It focuses on children, young adults, and families impacted by poverty and structural racism, aiming to deliver innovative, equity-driven support to help individuals and communities succeed despite systemic barriers.
| Brand Name | Graham |
|---|---|
| Domain | graham-windham.org |
| Industry | Non-profit, Healthcare |
| Main Competitors | Children's Aid (77/100), SCO Family of Services (63/100), JCCA, The Children's Village (77/100), Good Shepherd Services (77/100), Forestdale (80/100) |
Moz Domain Authority 45/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,257,239 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Graham appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Graham provides family support, youth coaching, mental and behavioral health services, health care management, and foster care and adoption." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Graham?", Claude could identify the brand as of October 2026. Graham Windham is one of the oldest nonprofit organizations in the United States, founded in 1806 in New York, providing foster care, adoption services, education, and family support programs for vulnerable children and families. Best known for Being one of the oldest child welfare and foster care organizations in the U.S.
When asked "Best brands similar to Graham?", Claude would recommend Graham as of October 2026. It's a long-standing, reputable child welfare nonprofit with a strong historical track record in New York, making it a natural mention alongside similar family and foster care organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Graham's main competitors in Non-profit: Children's Aid (77/100), SCO Family of Services (63/100), The Children's Village (77/100), Good Shepherd Services (77/100), Forestdale (80/100).
Sources: Brand Analyzer scan
Graham has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 40, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Graham official site
Graham scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Graham official site
Graham can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Graham official site
Graham offers family support services, youth coaching, mental and behavioral health services, health care management, and foster care and adoption services. These are combined into a comprehensive approach designed to strengthen children, families, and communities facing poverty and systemic barriers.
Sources: Graham official site
Graham, formally known as Graham Windham, is a nonprofit organization that provides family support, youth coaching, mental and behavioral health services, health care management, and foster care and adoption services. It is categorized as a non-profit operating in the healthcare and education space, serving children, young adults, and families affected by poverty and structural racism.
Sources: Graham official site
Graham delivers a range of social services including family support, youth coaching, mental and behavioral health services, health care management, and foster care and adoption programs. It works collaboratively with children, young adults, and families to design and implement supports intended to help them succeed despite poverty and structural racism.
Sources: Graham official site
Graham's services are used by children, young adults, and families who face poverty, structural racism, and systemic barriers, particularly those in need of foster care, behavioral health support, or family coaching services.
Sources: Graham official site
Graham scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Graham has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,257,239 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Graham from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Graham: Goonj (83/100), Fondation GoodPlanet (83/100), Grameen America (83/100), Great Plains Conservation (83/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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