Så spiller musikken
Gramex (gramex.dk) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, in the 28th percentile of 18836 Media & Entertainment brands.
Gramex is a Danish nonprofit membership organization operating in the music industry. It collects payments on behalf of performing artists and record labels when their recorded music is played publicly in Denmark. Founded in 1992, Gramex ensures rights holders receive fair compensation for public use of their recordings, serving performers, record labels, and businesses that play music publicly.
| Brand Name | Gramex |
|---|---|
| Domain | gramex.dk |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1992 |
| Headquarters | Zbraslavice |
| Main Competitors | KODA (79/100), PPL (83/100), SoundExchange (86/100), GEMA (79/100), SACEM (81/100) |
Moz Domain Authority 35/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Gramex er en nonprofit medlemsorganisation i musikbranchen. Vi indhenter betaling på vegne af udøvende kunstnere og pladeselskaber, når deres indspillede musik bliver afspillet off…" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gramex?", Claude could identify the brand as of October 2026. Gramex is a Danish collective management organization that collects and distributes royalties to musicians and record producers when their recorded music is played publicly or broadcast, similar to PPL in the UK. Best known for Collecting and distributing performance royalties to Danish musicians and record labels for public use of recorded music.
When asked "Best brands similar to Gramex?", Claude would recommend Gramex as of October 2026. It's a well-known collecting society in Denmark's music rights space, relevant if discussing Nordic royalty collection organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gramex's main competitors in Media & Entertainment: KODA (79/100), PPL (83/100), SoundExchange (86/100), GEMA (79/100), SACEM (81/100).
Sources: Brand Analyzer scan
Gramex's core service is collecting payments on behalf of performing artists and record labels for the public playback of their recorded music in Denmark. This includes negotiating and administering licensing fees from businesses and venues that play music publicly, then distributing these funds to the appropriate rights holders.
Sources: Gramex official site
Gramex is a nonprofit membership organization in the music industry based in Denmark. It represents performing artists and record labels, collecting payments on their behalf when their recorded music is played publicly in Denmark.
Sources: Gramex official site
Gramex has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gramex official site
Gramex was founded in 1992. Gramex operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Gramex is headquartered in Zbraslavice. Gramex operates in the Media & Entertainment category.
Sources: Wikidata
Gramex collects payments on behalf of performing artists and record labels whenever their recorded music is played publicly in Denmark, such as in businesses, venues, or broadcast settings. As a nonprofit, it channels these collected fees back to the rights holders, ensuring they are compensated for the public use of their recordings.
Sources: Gramex official site
Gramex scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Gramex official site
Gramex is known for being the central Danish organization responsible for collecting royalties for performing artists and record labels when their recorded music is publicly played, acting as an intermediary between rights holders and businesses that use music.
Sources: Gramex official site
Gramex can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gramex official site
Gramex's services are used by performing artists and record labels who are compensated through the organization, as well as by businesses and companies in Denmark that publicly play recorded music and must pay licensing fees through Gramex.
Sources: Gramex official site
Gramex scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gramex has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify Gramex from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gramex: ThapCamTV (72/100), Goodly (72/100), granitecity.com (72/100), Greater Kashmir (72/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.