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Grantham Journal (granthamjournal.co.uk) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 43rd percentile of 29142 Media & Entertainment brands.
Grantham Journal is a local newspaper serving Grantham and the surrounding Lincolnshire area, founded in 1854. Operating as part of the LincsOnline network powered by Iliffe Media, it provides local news, sport, and community coverage tailored to residents and businesses in the region. The publication focuses on hyper-local stories often overlooked by national media, positioning itself as a trusted source for community and crime reporting in Grantham and Lincolnshire.
| Brand Name | Grantham Journal |
|---|---|
| Domain | granthamjournal.co.uk |
| Industry | Media & Entertainment |
| Founded | 1854 |
| Parent Company / Owner | Iliffe Media |
| Main Competitors | Lincolnshire Live (69/100), Newark Advertiser (83/100), Spalding Guardian, Boston Standard, BBC Lincolnshire (95/100) |
Moz Domain Authority 54/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,096,885 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "LincsOnline brings you all the latest local news and sport for Grantham, Lincolnshire, powered by the Grantham Journal" (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Grantham Journal?", Claude could identify the brand as of October 2026. The Grantham Journal is a local weekly newspaper serving Grantham and the surrounding area in Lincolnshire, England, covering local news, sport, and community events. It's part of the Iliffe Media (formerly Local World/Johnston Press-linked) group of regional UK newspapers. Best known for Being Grantham's long-running local weekly newspaper covering community news in Lincolnshire.
When asked "Best brands similar to Grantham Journal?", Claude would not surface Grantham Journal as of October 2026. It's a hyper-local regional paper, so I'd only mention it if someone specifically asked about Grantham or Lincolnshire local news outlets rather than general media brand recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Grantham Journal's main competitors in Media & Entertainment: Lincolnshire Live (69/100), Newark Advertiser (83/100), BBC Lincolnshire (95/100).
Sources: Brand Analyzer scan
Grantham Journal is a local newspaper that has served Grantham, Lincolnshire, since 1854. It is part of the LincsOnline network, which is powered by Iliffe Media, and provides news coverage specific to the Grantham area and surrounding Lincolnshire region.
Sources: Grantham Journal official site
Grantham Journal has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 11, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Grantham Journal official site
Grantham Journal was founded in 1854. Grantham Journal operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Grantham Journal delivers local news and sport coverage for Grantham and the wider Lincolnshire area. It reports on community events, crime, and other stories relevant to residents and local businesses, operating as part of the LincsOnline network under Iliffe Media.
Sources: Grantham Journal official site
Grantham Journal scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Grantham Journal official site
Grantham Journal offers local news reporting, sports coverage, and community updates for Grantham and the surrounding Lincolnshire area, delivered through its website as part of the LincsOnline network.
Sources: Grantham Journal official site
Grantham Journal can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Grantham Journal official site
Grantham Journal is known for providing hyper-local news coverage of Grantham and Lincolnshire, including community, crime, and sports stories that larger national outlets typically do not cover. It has a long publishing history dating back to 1854.
Sources: Grantham Journal official site
Grantham Journal is used by residents, local businesses, and community members in Grantham and the broader Lincolnshire region who seek local news, sports updates, and community information.
Sources: Grantham Journal official site
Grantham Journal scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Grantham Journal has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (11/100). It benefits from a global traffic rank of #1,096,885 (Tranco), a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Grantham Journal from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Grantham Journal: Gramo (75/100), Graftobian (75/100), Graspop Metal Meeting (75/100), Great Yarmouth Mercury (75/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.