Getting performers paid fairly
Gramo (gramo.no) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Legal brands, Non-profit brands, in the 40th percentile of 19999 Media & Entertainment brands.
Gramo is a Norwegian collecting society, founded in 1958, that manages and collects remuneration on behalf of performers and producers when their recordings are used on radio, TV, or as background music. It operates a member portal to simplify royalty tracking and payouts for musicians, performers, producers, and their representatives. Gramo positions itself as the trusted organization safeguarding these rights holders' entitlement to compensation for public use of recorded music in Norway.
| Brand Name | Gramo |
|---|---|
| Domain | gramo.no |
| Industry | Media & Entertainment, Legal |
| Founded | 1958 |
| Headquarters | Norway |
| Main Competitors | SoundExchange (86/100), PPL (83/100), GRAMEX Denmark (72/100), Gramex Finland (79/100), SENA (82/100), AEPI |
Moz Domain Authority 33/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Gramo ensures that you get paid when your recording is used on radio, TV or as background music." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gramo?", Claude could identify the brand as of October 2026. Gramo is a Norwegian collecting society that administers and distributes remuneration to performers and record producers when their recorded music is played publicly, such as on radio, TV, and in public spaces. Best known for Collecting and distributing royalties for public performance and broadcast of recorded music in Norway.
When asked "Best brands similar to Gramo?", Claude would recommend Gramo as of October 2026. I'd mention it if someone asked about Norwegian music rights organizations or equivalents to performance rights societies like PPL or SoundExchange.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gramo's main competitors in Media & Entertainment: SoundExchange (86/100), PPL (83/100), GRAMEX Denmark (72/100), Gramex Finland (79/100), SENA (82/100).
Sources: Brand Analyzer scan
Gramo offers royalty collection and distribution services for performers and producers, including tracking of recording usage on radio, TV, and as background music, accessible through a member portal.
Sources: Gramo official site
Gramo is a Norwegian collecting society, established in 1958, that administers and collects remuneration owed to performers and producers for the public use of their recorded music.
Sources: Gramo official site
Gramo has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gramo official site
Gramo was founded in 1958. Gramo operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Gramo collects and distributes royalties to performers and producers when their recordings are played on radio, TV, or used as background music, managing these payments through a dedicated member portal.
Sources: Gramo official site
Gramo scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Gramo official site
Gramo is known for being Norway's collecting society that ensures performers and producers are compensated when their recordings are broadcast or played publicly.
Sources: Gramo official site
Gramo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gramo official site
Gramo is used by musicians, performers, producers, and their agents or representatives who are entitled to remuneration when their recordings are played publicly.
Sources: Gramo official site
Gramo scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gramo has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (34/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check, Claude could already identify Gramo from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gramo: GradImages (75/100), Goonhammer (75/100), Graspop Metal Meeting (75/100), Green Industry Pros (75/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.