The online newspaper for Guildford
Guildford Dragon (guildford-dragon.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 43rd percentile of 28867 Media & Entertainment brands.
Guildford Dragon is an independent online newspaper covering news and civic affairs in Guildford, Surrey, England. It focuses on hyper-local, community-oriented journalism, reporting on development, local issues, and matters affecting residents and businesses that larger regional outlets may not cover. The publication positions itself as a dedicated source of local news for the Guildford area.
| Brand Name | Guildford Dragon |
|---|---|
| Domain | guildford-dragon.com |
| Industry | Media & Entertainment |
| Main Competitors | Surrey Live (81/100), Surrey Advertiser, Nub News Guildford, BBC Surrey (95/100), Surrey Mirror |
Moz Domain Authority 40/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,007,792 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Guildford News" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Guildford Dragon?", Claude could identify the brand as of October 2026. The Guildford Dragon NEWS is a hyperlocal online news website covering Guildford, Surrey, in the UK, run largely by volunteer and former professional journalists reporting on local council, planning, community, and civic issues. Best known for Independent hyperlocal journalism covering Guildford town and borough affairs.
When asked "Best brands similar to Guildford Dragon?", Claude would recommend Guildford Dragon as of October 2026. It's a well-regarded example of independent local news journalism in the UK, so it's worth mentioning for someone interested in hyperlocal media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Guildford Dragon's main competitors in Media & Entertainment: Surrey Live (81/100), BBC Surrey (95/100).
Sources: Brand Analyzer scan
Guildford Dragon has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 58, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Guildford Dragon official site
Guildford Dragon scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Guildford Dragon official site
Guildford Dragon is an independent online local newspaper that covers news and civic issues in Guildford, England, and its surrounding communities in Surrey.
Sources: Guildford Dragon official site
Guildford Dragon publishes timely, independent local news covering Guildford's community affairs, development, and civic issues, offering coverage that larger regional outlets often overlook.
Sources: Guildford Dragon official site
Guildford Dragon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Guildford Dragon official site
Guildford Dragon offers online news articles and reporting focused on Guildford's community affairs, local development projects, and civic issues.
Sources: Guildford Dragon official site
Guildford Dragon is used by residents, local business owners, and community stakeholders in Guildford and the surrounding Surrey area who are interested in local news and civic developments.
Sources: Guildford Dragon official site
Guildford Dragon is known for its hyper-local, community-focused journalism specifically dedicated to Guildford, covering local development and civic issues in depth.
Sources: Guildford Dragon official site
Guildford Dragon scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Guildford Dragon has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,007,792 (Tranco), a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Guildford Dragon from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Guildford Dragon: Museo Guggenheim Bilbao (75/100), Global Trade Review (GTR) (75/100), Gun Violence Archive (75/100), GuideAlong (GyPSy Guide) (75/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.