Goed beoordeeld en klaar voor de toekomst
Haarlem College (haarlemcollege.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 50th percentile of 32029 Education brands.
Haarlem College is a secondary school located in Haarlem, Netherlands, that provides havo-level education. It aims to prepare students for their future through quality academic instruction and a personal, forward-looking approach for both students and their parents. The school primarily targets students in groups 7 and 8 (upper primary school) and their parents or guardians who are searching for a suitable secondary school. It is positioned as a reliable and well-reviewed institution within the Dutch secondary education system.
| Brand Name | Haarlem College |
|---|---|
| Domain | haarlemcollege.nl |
| Industry | Education |
| Headquarters | Haarlem, Netherlands |
| Main Competitors | Mendelcollege (67/100), Stedelijk Gymnasium Haarlem (72/100), Sancta Maria (73/100), Schoter Scholengemeenschap (74/100), Kennemer Lyceum (72/100) |
Moz Domain Authority 25/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Het Haarlem College biedt leerlingen kwalitatief havo-onderwijs dat hen goed voorbereidt op hun toekomst." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Haarlem College?", Claude could identify the brand as of November 2026. Haarlem College is a secondary school in Haarlem, the Netherlands, offering vmbo, havo and vwo education tracks to students in the region. Best known for Being a secondary school in Haarlem offering a range of Dutch secondary education levels (vmbo/havo/vwo).
When asked "Best brands similar to Haarlem College?", Claude would not surface Haarlem College as of November 2026. It's a local Dutch secondary school rather than a globally recognized educational brand, so I wouldn't typically bring it up unless someone specifically asked about schools in Haarlem.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Haarlem College's main competitors in Education: Mendelcollege (67/100), Stedelijk Gymnasium Haarlem (72/100), Sancta Maria (73/100), Schoter Scholengemeenschap (74/100), Kennemer Lyceum (72/100).
Sources: Brand Analyzer scan
Haarlem College has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 33, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Haarlem College official site
Haarlem College scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Haarlem College official site
Haarlem College is a secondary school situated in Haarlem, the Netherlands, that offers havo-level education to students transitioning from primary school.
Sources: Haarlem College official site
Haarlem College provides havo (higher general secondary education) instruction, preparing students academically and personally for their future education or careers.
Sources: Haarlem College official site
Haarlem College can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Haarlem College official site
Haarlem College offers havo-level secondary education, including academic instruction and personalized guidance aimed at preparing students for future education and career paths.
Sources: Haarlem College official site
Haarlem College is used by students in groups 7 and 8 of primary school, along with their parents or guardians, who are choosing a secondary school in the Haarlem area.
Sources: Haarlem College official site
Haarlem College scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Haarlem College has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 25/100 and thin schema.org structured data. In a live check, Claude could already identify Haarlem College from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Haarlem College: Greenville Technical College (74/100), Gulliver Prep (74/100), Haarlemmermeer Lyceum (74/100), Hachette Children's Group (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.