Your Local Herefordshire News Source
The Hereford Times (herefordtimes.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 47th percentile of 36473 Media & Entertainment brands.
The Hereford Times is a local news website serving Hereford and Herefordshire, part of the Newsquest Media Group network. It provides coverage of news, sport, weather, events, travel, leisure, property, jobs, cars, and other local information. The publication positions itself as a trusted source for residents seeking community-focused journalism and practical local information relevant to the Herefordshire area.
| Brand Name | The Hereford Times |
|---|---|
| Domain | herefordtimes.com |
| Industry | Media & Entertainment |
| Parent Company / Owner | Newsquest Media Group |
| Main Competitors | Hereford Journal, BBC Hereford & Worcester (83/100), Worcester News (83/100), Gloucestershire Live (72/100), Shropshire Star (80/100), ITV News Central (93/100) |
Moz Domain Authority 60/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #105,121 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hereford and Herefordshire news, sport, weather, events, travel, leisure, property, jobs, cars and local information all from The Hereford Times." (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Hereford Times?", Claude could identify the brand as of October 2026. The Hereford Times is a long-running local newspaper and news website covering Hereford and the surrounding Herefordshire area in England, reporting on local news, sport, court cases, and community events. Best known for Being the main local newspaper serving Hereford and Herefordshire.
When asked "Best brands similar to The Hereford Times?", Claude would not surface The Hereford Times as of October 2026. It's a solid regional newspaper but too locally focused to come up when discussing major media and entertainment brands generally.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Hereford Times's main competitors in Media & Entertainment: BBC Hereford & Worcester (83/100), Worcester News (83/100), Gloucestershire Live (72/100), Shropshire Star (80/100), ITV News Central (93/100).
Sources: Brand Analyzer scan
The Hereford Times has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 51, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Hereford Times official site
The Hereford Times offers local news, sport coverage, weather updates, event listings, travel and leisure content, property listings, job postings, and car listings for the Hereford and Herefordshire area.
Sources: The Hereford Times official site
The Hereford Times scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Hereford Times official site
The Hereford Times is a local news website covering Hereford and Herefordshire, part of the Newsquest Media Group network. It publishes news, sport, weather, events, and other local information for residents of the region.
Sources: The Hereford Times official site
The Hereford Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Hereford Times official site
The Hereford Times is used by residents and community members of Hereford and Herefordshire who are interested in local news, sports, events, and lifestyle information relevant to their area.
Sources: The Hereford Times official site
The Hereford Times is known for providing comprehensive local news coverage of Herefordshire, including breaking news, sports, and community events, as part of the established Newsquest Media Group network.
Sources: The Hereford Times official site
The Hereford Times scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Hereford Times has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (65/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #105,121 (Tranco), a Moz Domain Authority of 60/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Hereford Times from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Hereford Times: Henrietta Hudson (75/100), Helsinki Festival (75/100), Heusinkveld (75/100), Hiking Project (75/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.