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CAK (hetcak.nl) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Healthcare brands, in the 95th percentile of 16922 Government brands.
CAK (Centraal Administratie Kantoor) is a Dutch government executive organization that helps citizens with questions and arrangements regarding the mandatory personal contribution (eigen bijdrage) for long-term care under the Wmo and Wlz. It also facilitates related services such as applying for the European Health Insurance Card (EHIC) for travelers needing medication abroad. As an official implementing body, CAK calculates and collects these contributions and serves as a central point of contact for administrative matters in Dutch long-term care.
| Brand Name | CAK |
|---|---|
| Domain | hetcak.nl |
| Industry | Government, Healthcare |
| Main Competitors | Sociale Verzekeringsbank (SVB) (78/100), UWV (82/100), Zorginstituut Nederland (70/100), CIZ (Centrum Indicatiestelling Zorg) (79/100), Belastingdienst/Toeslagen (78/100) |
Moz Domain Authority 43/100 vs category average 46 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
CAK has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Heeft u vragen over de eigen bijdrage Wmo of Wlz? Of over medicijnen mee op reis? Wilt u een EHIC aanvragen? Het CAK helpt u graag verder." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CAK?", Claude could identify the brand as of October 2026. CAK (Centraal Administratie Kantoor) is a Dutch government organization that handles financial administration for long-term care and support, including calculating and collecting the income-dependent contributions people owe for care under the Wlz and Wmo. Best known for Calculating and collecting the eigen bijdrage (personal contribution) for long-term care and social support in the Netherlands.
When asked "Best brands similar to CAK?", Claude would recommend CAK as of October 2026. If someone asked about Dutch government bodies involved in healthcare administration, CAK would naturally come up as the agency responsible for care cost contributions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CAK's main competitors in Government: Sociale Verzekeringsbank (SVB) (78/100), UWV (82/100), Zorginstituut Nederland (70/100), CIZ (Centrum Indicatiestelling Zorg) (79/100), Belastingdienst/Toeslagen (78/100).
Sources: Brand Analyzer scan
CAK has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CAK official site
CAK (Centraal Administratie Kantoor) is a Dutch government executive organization (uitvoeringsorganisatie) responsible for administering financial contributions related to long-term care in the Netherlands, including the Wmo (Social Support Act) and Wlz (Long-term Care Act). It operates on behalf of the Dutch government and serves citizens who need information or assistance regarding their mandatory personal contribution (eigen bijdrage) for care services, as well as related matters such as the European Health Insurance Card (EHIC).
Sources: CAK official site
CAK provides services related to calculating and collecting the personal contribution (eigen bijdrage) for long-term care under the Wmo and Wlz. It also handles applications for the European Health Insurance Card (EHIC), which is relevant for people traveling with medication, and provides information and support to citizens with questions about these zorggerelateerde (care-related) financial and administrative matters.
Sources: CAK official site
CAK calculates and collects the mandatory personal contribution (eigen bijdrage) that Dutch citizens owe for long-term care received under the Wmo and Wlz. It also answers questions about these contributions, assists with administrative processes related to long-term care, and helps citizens apply for the European Health Insurance Card (EHIC), which is relevant for people who need to travel with medication.
Sources: CAK official site
CAK scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CAK official site
CAK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CAK official site
CAK is used by Dutch citizens who receive long-term care under the Wlz (Long-term Care Act) or social support under the Wmo (Social Support Act), and who need to pay a personal contribution for these services. It is also used by individuals who have questions about medication while traveling abroad and need to apply for a European Health Insurance Card (EHIC).
Sources: CAK official site
CAK is known as the official Dutch government body responsible for calculating and collecting the personal contribution (eigen bijdrage) that citizens pay for long-term care services under the Wmo and Wlz. It is the central point of contact for Dutch residents with questions about these care-related costs and for EHIC applications.
Sources: CAK official site
CAK scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CAK has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 43/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CAK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CAK: HENSOLDT (84/100), Henrico County, Virginia (84/100), Home Group (84/100), HOPE not hate (84/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.