Researching, campaigning, building hope together
HOPE not hate (hopenothate.org.uk) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Media & Entertainment brands, Government brands, in the 93rd percentile of 24676 Non-profit brands.
HOPE not hate is a United Kingdom-based advocacy organization founded in 2004 and headquartered in London. It combines research, investigative work, campaigning, and community engagement to challenge racism, fascism, and other forms of extremism. The organization aims to counter far-right influence and strengthen local communities by addressing the social conditions that enable extremism, serving activists, policymakers, journalists, and the wider public.
| Brand Name | HOPE not hate |
|---|---|
| Domain | hopenothate.org.uk |
| Industry | Non-profit, Media & Entertainment |
| Founded | 2004 |
| Headquarters | London |
| Main Competitors | Southern Poverty Law Center (87/100), Institute for Strategic Dialogue (84/100), Anti-Defamation League (90/100), Tell MAMA, Unite Against Fascism, Hope Not Hate Charitable Trust (84/100) |
Moz Domain Authority 66/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #137,869 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
HOPE not hate has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "HOPE not hate uses research, takes action and supports community engagement to challenge mistrust and racism." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is HOPE not hate?", Claude could identify the brand as of October 2026. HOPE not hate is a UK-based campaign organization that researches, monitors, and exposes far-right and fascist groups, racism, and hate movements, while also running grassroots campaigns promoting community cohesion and anti-extremism education. Best known for Investigative research and undercover exposes of far-right extremist groups and individuals in the UK.
When asked "Best brands similar to HOPE not hate?", Claude would recommend HOPE not hate as of October 2026. It's one of the most prominent and credible anti-fascism and anti-racism organizations in the UK, so it would naturally come up if someone asked about leading anti-hate or counter-extremism groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HOPE not hate's main competitors in Non-profit: Southern Poverty Law Center (87/100), Institute for Strategic Dialogue (84/100), Anti-Defamation League (90/100), Hope Not Hate Charitable Trust (84/100).
Sources: Brand Analyzer scan
HOPE not hate is a UK-based advocacy organization, founded in 2004 and headquartered in London, that campaigns against racism and fascism. It is described as a non-profit that uses research, campaigning, and community engagement to challenge extremism and build inclusive local communities.
Sources: HOPE not hate official site
HOPE not hate has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 48, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HOPE not hate official site
HOPE not hate was founded in 2004. HOPE not hate operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
HOPE not hate is headquartered in London. HOPE not hate operates in the Non-profit category.
Sources: Wikidata
HOPE not hate scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: HOPE not hate official site
HOPE not hate offers research reports and investigations into far-right and extremist movements, public awareness and anti-racism campaigns, and community engagement programs designed to support communities vulnerable to extremist influence.
Sources: HOPE not hate official site
HOPE not hate can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HOPE not hate official site
HOPE not hate is known for its investigative research into far-right and fascist movements in the UK, combining journalistic-style exposés with active anti-racism campaigning and grassroots community work. It is recognized as a bridge between research-driven advocacy and on-the-ground community engagement.
Sources: HOPE not hate official site
HOPE not hate's work is used by communities vulnerable to far-right influence, grassroots activists, policymakers, journalists, and members of the general public concerned about racism and extremism in the UK.
Sources: HOPE not hate official site
HOPE not hate scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HOPE not hate has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #137,869 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify HOPE not hate from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HOPE not hate: Hope Network (84/100), Hope for Justice (84/100), Houston Food Bank (84/100), Hebrew Union College (84/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.