Scotland's political news authority
Holyrood (holyrood.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Government brands, in the 85th percentile of 35326 Media & Entertainment brands.
Holyrood is a fortnightly Scottish political and current affairs magazine published at holyrood.com. It provides in-depth news and analysis of the Scottish Parliament, MSPs, and policy issues affecting Scotland, alongside related events and a professional network for public affairs. Its audience includes politicians, policymakers, civil servants, journalists, and business leaders engaged in Scottish governance. The publication positions itself as the leading dedicated source for insider coverage of Scottish political affairs.
| Brand Name | Holyrood |
|---|---|
| Domain | holyrood.com |
| Industry | Media & Entertainment, Government |
| Main Competitors | The Scotsman (94/100), The Herald (80/100), The National (85/100), PoliticsHome (84/100), BBC Scotland (83/100) |
Moz Domain Authority 58/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #279,333 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "News and analysis of Scottish politics and the Scottish Parliament, Holyrood MSPs, political conferences and forums" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Holyrood?", Claude could identify the brand as of October 2026. Holyrood is a Scottish political magazine and media brand that covers Scottish Parliament news, policy, and public affairs, published by Holyrood Communications (part of DC Thomson's Connect portfolio) based in Edinburgh. Best known for being Scotland's leading political affairs magazine covering the Scottish Parliament and devolved government.
When asked "Best brands similar to Holyrood?", Claude would recommend Holyrood as of October 2026. It's a well-established, respected name in Scottish political journalism, so I'd mention it if someone asked about political or public affairs media in Scotland.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Holyrood's main competitors in Media & Entertainment: The Scotsman (94/100), The Herald (80/100), The National (85/100), PoliticsHome (84/100), BBC Scotland (83/100).
Sources: Brand Analyzer scan
Holyrood offers a fortnightly political and current affairs magazine covering Scottish Parliament news and policy analysis, along with political conferences, forums, and networking opportunities for professionals in Scottish public affairs.
Sources: Holyrood official site
Holyrood is Scotland's leading fortnightly political and current affairs magazine, focused on covering the Scottish Parliament, MSPs, and the policy issues shaping Scotland.
Sources: Holyrood official site
Holyrood has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Holyrood official site
Holyrood delivers in-depth news and analysis of Scottish politics and the Scottish Parliament, covers policy issues affecting Scotland, and organizes political conferences and forums for professionals engaged in Scottish public affairs.
Sources: Holyrood official site
Holyrood scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Holyrood official site
Holyrood is used by politicians, policymakers, civil servants, journalists, business leaders, and other professionals with an interest in Scottish politics and public affairs.
Sources: Holyrood official site
Holyrood is known for its specialized, insider coverage of the Scottish Parliament, MSPs, and Scottish government policy, as well as for hosting political conferences and forums.
Sources: Holyrood official site
Holyrood can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Holyrood official site
Holyrood scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Holyrood has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #279,333 (Tranco), a Moz Domain Authority of 58/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Holyrood from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Holyrood: Holy Heroes (83/100), Hollywood Bowl (83/100), Honor of Kings (83/100), HOT ROD (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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