The global voice of humanism
Humanists International (humanists.international) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Other brands, in the 83rd percentile of 16746 Non-profit brands.
Humanists International is a global non-profit organization headquartered in London, founded in 1952. It serves as the umbrella representative body for the worldwide humanist movement, uniting non-religious organizations and individuals. The organization advocates for reason, secularism, and human rights, and provides support and protection to humanists who face persecution or risk because of their beliefs.
| Brand Name | Humanists International |
|---|---|
| Domain | humanists.international |
| Industry | Non-profit, Government |
| Founded | 1952 |
| Headquarters | London |
| Main Competitors | American Humanist Association (82/100), Humanists UK (88/100), Freedom From Religion Foundation (86/100), Center for Inquiry (81/100), Atheist Alliance International |
Moz Domain Authority 60/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #254,928 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Humanists International is the global representative body of the humanist movement, uniting a diverse community of non-religious organizations and individuals from around the world…" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Humanists International?", Claude could identify the brand as of October 2026. Humanists International is a global umbrella organization that represents and connects humanist, secular, atheist, and rationalist groups from around the world, previously known as the International Humanist and Ethical Union (IHEU). It advocates for secularism, human rights, and Best known for Being the main international federation of humanist organizations and publishing the Freedom of Thought Report on treatment of non-religious people globally.
When asked "Best brands similar to Humanists International?", Claude would recommend Humanists International as of October 2026. It's the most prominent global body representing humanist and secular organizations, so it naturally comes up when discussing humanist or secularist advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Humanists International's main competitors in Non-profit: American Humanist Association (82/100), Humanists UK (88/100), Freedom From Religion Foundation (86/100), Center for Inquiry (81/100).
Sources: Brand Analyzer scan
Humanists International is the global representative body of the humanist movement, headquartered in London and founded in 1952. It is a non-profit organization that unites non-religious organizations and individuals from around the world under a shared commitment to reason, secularism, and human rights.
Humanists International has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 63, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Humanists International was founded in 1952. Humanists International operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Humanists International is headquartered in London. Humanists International operates in the Non-profit category.
Sources: Wikidata
Humanists International represents, supports, and grows the global humanist movement. It advocates for reason, secularism, and human rights, acting as an umbrella body that unites non-religious organizations and individuals worldwide. It also provides protection and support to humanists who face risk or persecution because of their beliefs.
Humanists International scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Humanists International offers advocacy and representation for the humanist movement at an international level, support and community for non-religious individuals and organizations, and protection services for humanists who are at risk due to their secular beliefs. It functions as a coordinating and representative body rather than a commercial provider of products.
Humanists International can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Humanists International's work is used by non-religious individuals, humanist organizations, and human rights advocates around the world. It particularly serves people who are at risk or face persecution due to their secular or humanist beliefs, as well as member organizations seeking global representation and advocacy support.
Humanists International is known for being the leading global umbrella organization for the humanist movement, uniting diverse non-religious groups and individuals internationally. It has been active since 1952 and is recognized for its advocacy work promoting secular values and human rights, including protection for those at risk due to their humanist or non-religious beliefs.
Humanists International scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Humanists International has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #254,928 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Humanists International from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Humanists International: Hugh Lane Gallery (82/100), Hormone Foundation (82/100), Humberside Fire and Rescue Service (82/100), National Hydropower Association (82/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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