Advancing understanding of near-death experiences
IANDS (International Association for Near-Death Studies) (iands.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Education brands, Healthcare brands, in the 87th percentile of 25283 Non-profit brands.
IANDS (International Association for Near-Death Studies) is a non-profit organization founded in 1981 and headquartered in Durham. It is dedicated to advancing global understanding of near-death experiences through research, support, and education. IANDS serves near-death experiencers, researchers, scholars, healthcare professionals, and curious individuals, offering conferences, educational resources, and community support. It positions itself as a leading authority in the study and dissemination of information on near-death experiences.
| Brand Name | IANDS (International Association for Near-Death Studies) |
|---|---|
| Domain | iands.org |
| Industry | Non-profit, Education |
| Founded | 1981 |
| Headquarters | Durham |
| Main Competitors | Near Death Experience Research Foundation (NDERF) (74/100), Institute of Noetic Sciences (84/100), Rhine Research Center, Society for Psychical Research (73/100), Scientific and Medical Network (76/100), Windbridge Institute (71/100) |
Moz Domain Authority 58/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The International Association for Near-Death Studies (IANDS) is a non-profit working to advance global understanding of near-death experiences." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on YouTube, Facebook, Instagram, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is IANDS (International Association for Near-Death Studies)?", Claude could identify the brand as of November 2026. IANDS is a nonprofit organization founded in 1981 that promotes research into near-death experiences (NDEs) and supports people who have had such experiences, bringing together researchers, clinicians, and experiencers. It publishes the Journal of Near-Death Studies and runs conf Best known for Being the leading research and support organization dedicated to near-death experiences.
When asked "Best brands similar to IANDS (International Association for Near-Death Studies)?", Claude would recommend IANDS (International Association for Near-Death Studies) as of November 2026. If someone asked about organizations focused on near-death experience research or support, IANDS is the most established and recognized name in that specific niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IANDS (International Association for Near-Death Studies)'s main competitors in Non-profit: Near Death Experience Research Foundation (NDERF) (74/100), Institute of Noetic Sciences (84/100), Society for Psychical Research (73/100), Scientific and Medical Network (76/100), Windbridge Institute (71/100).
Sources: Brand Analyzer scan
IANDS (International Association for Near-Death Studies) is a non-profit organization founded in 1981 and headquartered in Durham. It is dedicated to advancing global understanding of near-death experiences through research, support, and education.
Sources: IANDS (International Association for Near-Death Studies) official site
IANDS (International Association for Near-Death Studies) has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 67, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IANDS (International Association for Near-Death Studies) official site
IANDS (International Association for Near-Death Studies) was founded in 1981. IANDS (International Association for Near-Death Studies) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IANDS (International Association for Near-Death Studies) is headquartered in Durham. IANDS (International Association for Near-Death Studies) operates in the Non-profit category.
Sources: Wikidata
IANDS offers research initiatives on near-death experiences, educational resources, support services for experiencers, and conferences that bring together researchers, scholars, healthcare professionals, and the public interested in the topic.
Sources: IANDS (International Association for Near-Death Studies) official site
IANDS (International Association for Near-Death Studies) scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IANDS (International Association for Near-Death Studies) official site
IANDS (International Association for Near-Death Studies) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IANDS (International Association for Near-Death Studies) official site
IANDS is used by near-death experiencers seeking support and understanding, researchers and scholars studying the phenomenon, healthcare professionals encountering patients who have had such experiences, and individuals curious about or personally affected by near-death experiences.
Sources: IANDS (International Association for Near-Death Studies) official site
IANDS (International Association for Near-Death Studies) scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IANDS (International Association for Near-Death Studies) has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 58/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify IANDS (International Association for Near-Death Studies) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IANDS (International Association for Near-Death Studies): IAHSP (82/100), IAB Tech Lab (82/100), Iraq and Afghanistan Veterans of America (IAVA) (82/100), International Bridges to Justice (82/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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