Boise's Trusted Local News Source
Idaho Statesman (idahostatesman.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 93rd percentile of 25574 Media & Entertainment brands.
The Idaho Statesman is a daily newspaper based in Boise, Idaho, founded in 1864 and owned by The McClatchy Company. It provides local journalism covering news, sports, business, and community issues in Boise, Meridian, and the greater Treasure Valley region. The publication combines breaking news coverage with investigative and community-centered reporting aimed at residents of the area, distinguishing itself from national news outlets by focusing on regional and local topics.
| Brand Name | Idaho Statesman |
|---|---|
| Domain | idahostatesman.com |
| Industry | Media & Entertainment |
| Founded | 1864 |
| Headquarters | Boise, Idaho |
| Parent Company / Owner | The McClatchy Company |
| Main Competitors | Idaho Press (85/100), Idaho Capital Sun (77/100), Boise State Public Radio (79/100), KTVB (89/100), Spokesman-Review, Idaho Business Review |
Moz Domain Authority 73/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #35,076 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Idaho Statesman has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Follow news and headlines from Boise, Idaho. Enjoy local journalism covering businesses and communities in the Treasure Valley and Meridian area." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Idaho Statesman?", Claude could identify the brand as of October 2026. The Idaho Statesman is the major daily newspaper for Boise and the Treasure Valley region of Idaho, covering local news, politics, sports, and business; it's owned by McClatchy and operates idahostatesman.com as its digital counterpart. Best known for Being Boise and southwestern Idaho's primary daily newspaper of record.
When asked "Best brands similar to Idaho Statesman?", Claude would recommend Idaho Statesman as of October 2026. It's a well-known regional newspaper, so I'd mention it if someone asked about major local news sources in Idaho.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Idaho Statesman's main competitors in Media & Entertainment: Idaho Press (85/100), Idaho Capital Sun (77/100), Boise State Public Radio (79/100), KTVB (89/100).
Sources: Brand Analyzer scan
The Idaho Statesman is a daily newspaper based in Boise, Idaho, founded in 1864. It is owned by The McClatchy Company and serves as a local news source for the Boise metropolitan area and the broader Treasure Valley region.
Sources: Idaho Statesman official site
Idaho Statesman has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 54, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Idaho Statesman official site
Idaho Statesman was founded in 1864. Idaho Statesman operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Idaho Statesman produces local journalism covering news, sports, and community issues in Boise, Meridian, and the Treasure Valley area. It reports on businesses, local government, community events, and breaking news relevant to residents of the region, offering coverage not typically provided by national media outlets.
Sources: Idaho Statesman official site
Idaho Statesman scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Idaho Statesman official site
The Idaho Statesman offers local news reporting, sports coverage, business news, and community-focused journalism, including breaking news and investigative reporting, primarily distributed through its website idahostatesman.com covering the Boise and Treasure Valley area.
Sources: Idaho Statesman official site
Idaho Statesman can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Idaho Statesman official site
Idaho Statesman is owned by or part of The McClatchy Company. Idaho Statesman operates in the Media & Entertainment category.
Sources: Wikidata
The Idaho Statesman is used by residents and community members in Boise, Meridian, and the greater Treasure Valley area who seek local news, sports updates, and information about community issues and events in their region.
Sources: Idaho Statesman official site
The Idaho Statesman is known for being the leading daily newspaper serving Boise, Idaho, and the Treasure Valley region, with a long history dating back to 1864. It is recognized for its local and investigative journalism covering community issues, business, and sports specific to the area.
Sources: Idaho Statesman official site
Idaho Statesman scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Idaho Statesman has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is trust (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #35,076 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Idaho Statesman from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Idaho Statesman: IceCream.com (87/100), IBS (87/100), iF Design (87/100), IFLScience (87/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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