Data for the Sustainable Development Goals
UNESCO Institute for Statistics (UIS) (unesco.org) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Education brands, Non-profit brands, in the 91st percentile of 9004 Government brands.
The UNESCO Institute for Statistics (UIS) is a specialized agency of UNESCO that serves as the official source of internationally comparable data on education, science, culture, and communication. It collects, standardizes, and disseminates statistics used by governments, researchers, and international organizations to monitor progress toward the Sustainable Development Goals and to inform evidence-based policy decisions across its subject areas.
| Brand Name | UNESCO Institute for Statistics (UIS) |
|---|---|
| Domain | unesco.org |
| Industry | Government, Education |
| Parent Company / Owner | UNESCO |
| Main Competitors | World Bank (77/100), OECD (83/100), UN Statistics Division, Eurostat, International Telecommunication Union (83/100) |
Moz Domain Authority 93/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
UNESCO Institute for Statistics (UIS) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The UNESCO Institute for Statistics (UIS) is the official and trusted source of internationally-comparable data on education, science, culture and communication." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is UNESCO World Heritage Centre?", Claude could identify the brand as of September 2026. The UNESCO World Heritage Centre is the branch of UNESCO responsible for the day-to-day management of the World Heritage Convention, coordinating the identification, protection, and preservation of cultural and natural sites deemed to have universal value. It maintains the World Best known for Maintaining and overseeing the UNESCO World Heritage List of globally significant cultural and natural sites.
When asked "Best brands similar to UNESCO World Heritage Centre?", Claude would recommend UNESCO Institute for Statistics (UIS) as of September 2026. It's the definitive global authority on heritage site designation and preservation, so it would naturally come up in any discussion of organizations protecting cultural and natural heritage.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UNESCO Institute for Statistics (UIS)'s main competitors in Government: World Bank (77/100), OECD (83/100), International Telecommunication Union (83/100).
Sources: Brand Analyzer scan
The UNESCO Institute for Statistics (UIS) is a specialized institute of UNESCO that acts as the official and trusted source of internationally-comparable data on education, science, culture, and communication.
Sources: UNESCO Institute for Statistics (UIS) official site
UNESCO Institute for Statistics (UIS) has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 51, trust 44, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: UNESCO Institute for Statistics (UIS) official site
Yes, UIS is designated as the official and trusted source of internationally-comparable statistics on education, science, culture, and communication, operating under UNESCO, a United Nations specialized agency, which lends it institutional credibility and authority in global data reporting.
Sources: UNESCO Institute for Statistics (UIS) official site
UIS offers statistical data and metadata covering education, science, technology, culture, and communication, including indicators, data tools, and reports used for international comparisons and policy analysis.
Sources: UNESCO Institute for Statistics (UIS) official site
UNESCO Institute for Statistics (UIS) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: UNESCO Institute for Statistics (UIS) official site
UNESCO Institute for Statistics (UIS) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: UNESCO Institute for Statistics (UIS) official site
UIS data is used by governments, policymakers, researchers, international organizations, and development agencies seeking reliable, comparable statistics to inform education, science, and cultural policy decisions.
Sources: UNESCO Institute for Statistics (UIS) official site
UNESCO Institute for Statistics (UIS) is owned by or part of UNESCO. UNESCO Institute for Statistics (UIS) operates in the Government category.
Sources: Wikidata
UIS is widely used because it provides standardized, cross-nationally comparable data that governments, researchers, and international organizations rely on to benchmark progress, particularly in tracking the Sustainable Development Goals related to education, science, culture, and communication.
Sources: UNESCO Institute for Statistics (UIS) official site
UNESCO Institute for Statistics (UIS) scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UNESCO Institute for Statistics (UIS) has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Moz Domain Authority of 93/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify UNESCO Institute for Statistics (UIS) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
84 in October 2026, up from 83 in September 2026.
Ranked closest to UNESCO Institute for Statistics (UIS): UNA-USA (84/100), Ukrinform (84/100), UNFPA (United Nations Population Fund) (84/100), UNIFE (84/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
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