Energia nuova per la tua casa
Illumia (illumia.it) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Telecommunications brands, in the 89th percentile of 9778 Energy & Utilities brands.
Illumia is an Italian energy company founded in 2006 and headquartered in Bologna. It supplies electricity and natural gas, and also offers fiber internet services, to Italian households. The company positions itself as a modern, reliable energy provider combining competitive, transparent pricing with a strong connection to local Italian communities and culture. Its target customers are Italian families and private individuals seeking affordable utility and connectivity offers for their homes.
| Brand Name | Illumia |
|---|---|
| Domain | illumia.it |
| Industry | Energy & Utilities, Telecommunications |
| Founded | 2006 |
| Headquarters | Bologna |
| Main Competitors | Enel Energia (86/100), Eni Plenitude (90/100), Edison Energia (76/100), A2A Energia (56/100), Iren Mercato (73/100), Sorgenia (80/100), Acea Energia (72/100), Hera Comm (81/100) |
Moz Domain Authority 39/100 vs category average 38 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,058,130 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ogni giorno portiamo ai nostri clienti non solo luce e gas, ma un’energia tutta nuova. Scopri le nostre tariffe e inizia a risparmiare oggi!" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Illumia?", Claude could identify the brand as of October 2026. Illumia is an Italian energy company based in Bologna that sells electricity and natural gas to residential and business customers across Italy. Best known for being an independent Italian electricity and gas retailer competing with larger utilities like Enel and Eni.
When asked "Best brands similar to Illumia?", Claude would recommend Illumia as of October 2026. It's a recognized player in the Italian energy retail market, so it would be relevant to mention alongside other Italian energy providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Illumia's main competitors in Energy & Utilities: Enel Energia (86/100), Eni Plenitude (90/100), Edison Energia (76/100), A2A Energia (56/100), Iren Mercato (73/100).
Sources: Brand Analyzer scan
Illumia has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 39, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Illumia official site
Illumia was founded in 2006. Illumia operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Illumia is headquartered in Bologna. Illumia operates in the Energy & Utilities category.
Sources: Wikidata
Illumia offers tariff plans for electricity (luce), natural gas, and fiber internet connectivity, primarily designed for residential customers in Italy. The company focuses on providing convenient and transparent pricing for these utility and telecommunications services.
Sources: Illumia official site
Illumia scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Illumia official site
Illumia is an Italian company that supplies electricity, natural gas, and fiber internet services. Founded in 2006 and headquartered in Bologna, it operates in the energy and telecommunications sectors, offering utility contracts primarily to residential customers across Italy.
Sources: Illumia official site
Illumia supplies electricity and natural gas to households and also provides fiber internet services. The company develops tariff plans for light, gas, and broadband connectivity, aiming to offer customers transparent pricing and opportunities to reduce their utility costs.
Sources: Illumia official site
Illumia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Illumia official site
Illumia's services are used primarily by Italian families and private individuals seeking competitive and transparent offers for electricity, gas, and fiber internet for their homes.
Sources: Illumia official site
Illumia scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Illumia has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,058,130 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Illumia from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Illumia: IKA (83/100), International Institute for Sustainable Development (IISD) (83/100), Imtra (83/100), Industrial Scientific (83/100).
A step up - brands to learn from: SUEZ (91/100), Roland Berger (91/100).
Category leader: Electrek (96/100).
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