Investigating organized crime in the Americas
InSight Crime (insightcrime.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, Government brands, in the 79th percentile of 31490 Media & Entertainment brands.
InSight Crime is a media organization and think tank founded in 2010 and headquartered in Washington, D.C. It is dedicated to studying and exposing organized crime throughout the Americas, combining investigative journalism with think tank-level analysis. Its work targets policymakers, journalists, researchers, and the public seeking to understand organized crime, security, and public policy issues in Latin America and the broader Americas region.
| Brand Name | InSight Crime |
|---|---|
| Domain | insightcrime.org |
| Industry | Media & Entertainment, Non-profit |
| Founded | 2010 |
| Headquarters | Washington, D.C. |
| Main Competitors | WOLA (Washington Office on Latin America) (87/100), International Crisis Group (85/100), Global Initiative Against Transnational Organized Crime (82/100), Igarapé Institute (80/100), Stratfor (85/100) |
Moz Domain Authority 67/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #42,157 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "InSight Crime is a media organization and think tank dedicated to the study of organized crime in the Americas." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, YouTube, Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is InSight Crime?", Claude could identify the brand as of October 2026. InSight Crime is a think tank and media organization specializing in investigative journalism and analysis of organized crime, drug trafficking, and corruption throughout Latin America and the Caribbean. Best known for In-depth investigative reporting and research on organized crime and criminal networks in Latin America.
When asked "Best brands similar to InSight Crime?", Claude would recommend InSight Crime as of October 2026. It's one of the most respected and widely cited sources for organized crime analysis in Latin America, often referenced by journalists, policymakers, and academics.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
InSight Crime's main competitors in Media & Entertainment: WOLA (Washington Office on Latin America) (87/100), International Crisis Group (85/100), Global Initiative Against Transnational Organized Crime (82/100), Igarapé Institute (80/100), Stratfor (85/100).
Sources: Brand Analyzer scan
InSight Crime is a media organization and think tank, founded in 2010 and based in Washington, D.C., dedicated to the study of organized crime in the Americas.
Sources: InSight Crime official site
InSight Crime has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 65, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: InSight Crime official site
InSight Crime was founded in 2010. InSight Crime operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
InSight Crime is headquartered in Washington, D.C.. InSight Crime operates in the Media & Entertainment category.
Sources: Wikidata
InSight Crime studies and exposes organized crime throughout the Americas, producing journalism and think tank-level analysis intended to inform policy and public understanding of security issues in the region.
Sources: InSight Crime official site
InSight Crime offers investigative journalism and think tank-style analysis and research on organized crime, security, and public policy in the Americas.
Sources: InSight Crime official site
InSight Crime scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: InSight Crime official site
InSight Crime is known for its in-depth investigative journalism and analytical research on organized crime, positioning itself as a leading organization focused exclusively on this topic in the Americas.
Sources: InSight Crime official site
InSight Crime can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: InSight Crime official site
InSight Crime's content is used by policymakers, journalists, researchers, and members of the public interested in organized crime, security, and public policy in Latin America and the Americas.
Sources: InSight Crime official site
InSight Crime scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
InSight Crime has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (65/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #42,157 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify InSight Crime from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to InSight Crime: Insider Monkey (82/100), Insajder TV (82/100), InspireMore (82/100), Instapaper (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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