IPB University Brand Score: 90/100 - Strong Brand tier

Indonesia's #1 Agriculture University

IPB University (ipb.ac.id) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, in the 99th percentile of 19557 Education brands.

AI Snapshot

IPB University, founded in 1963, is a national university located in West Java, Indonesia, operating under the Ministry of Higher Education, Science, and Technology. It is recognized as Indonesia's leading institution for agricultural higher education, offering 159 undergraduate and graduate programs, 36 departments, 21 research centers, and 18 diploma skill programs. The university focuses on advancing agricultural science, food security, and life sciences through research, teaching, and community engagement, serving students, researchers, and professionals in Indonesia and internationally.

Key facts about IPB University
Brand NameIPB University
Domainipb.ac.id
IndustryEducation
Founded1963
HeadquartersWest Java, Indonesia
Parent Company / OwnerMinistry of Higher Education, Science, and Technology
Main CompetitorsUniversitas Gadjah Mada (86/100), Institut Teknologi Bandung (76/100), Universitas Indonesia (82/100), Universitas Padjadjaran (74/100), Wageningen University & Research (82/100)

Evidence

Moz Domain Authority 79/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #31,670 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

IPB University has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "IPB saat ini memiliki 36 Departemen, 21 Pusat Studi, 159 program studi sarjana dan pascasarjana dan 18 program keahlian pendidikan diploma." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is ID-only, limiting citation in English-language AI answers.

Detected tech stack: PHP, Nginx, WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know IPB University?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is IPB University?", Claude could identify the brand as of October 2026. IPB University, formerly known as Bogor Agricultural Institute (Institut Pertanian Bogor), is a leading Indonesian public university based in Bogor, West Java, renowned for its focus on agriculture, forestry, veterinary science, and related life sciences. Best known for Being Indonesia's top institution for agricultural and life sciences education and research.

When asked "Best brands similar to IPB University?", Claude would recommend IPB University as of October 2026. It's widely regarded as one of Indonesia's best universities in agriculture and related fields, so it would naturally come up in that context.

People Also Ask About IPB University

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are IPB University's main competitors?

IPB University's main competitors in Education: Universitas Gadjah Mada (86/100), Institut Teknologi Bandung (76/100), Universitas Indonesia (82/100), Universitas Padjadjaran (74/100), Wageningen University & Research (82/100).

Sources: Brand Analyzer scan

What products or services does IPB University offer?

IPB University offers 159 undergraduate and graduate academic programs, 18 diploma-level skill programs, and operates through 36 departments and 21 research centers. Its offerings span agriculture, food science, veterinary medicine, and related life sciences, encompassing both education and research services.

Sources: IPB University official site

What is IPB University?

IPB University is a national university located in West Java, Indonesia, founded in 1963 and operating under the Ministry of Higher Education, Science, and Technology. It is recognized as Indonesia's leading institution for agricultural higher education and research.

Sources: IPB University official site

When was IPB University founded?

IPB University was founded in 1963. IPB University operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does IPB University do?

IPB University provides higher education and conducts research in agriculture, food science, veterinary medicine, and related life sciences. It offers 159 undergraduate and graduate programs across 36 departments, operates 21 research centers, and provides 18 diploma-level skill programs, combining teaching, research, and community engagement to advance agricultural science in Indonesia.

Sources: IPB University official site

Does ChatGPT recommend IPB University?

IPB University scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: IPB University official site

How can IPB University improve its AI discoverability?

IPB University can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: IPB University official site

Who uses IPB University?

IPB University serves prospective and current university students, researchers, academics, and professionals interested in agriculture, food science, veterinary medicine, and related fields, both within Indonesia and internationally.

Sources: IPB University official site

What is IPB University known for?

IPB University is known for being Indonesia's premier institution for agricultural higher education and research, with a strong focus on food security, agriculture, and life sciences. It is distinguished by its broad academic structure, including 36 departments, 21 research centers, and 159 degree programs.

Sources: IPB University official site

Who owns IPB University?

IPB University is owned by or part of Ministry of Higher Education, Science, and Technology. IPB University operates in the Education category.

Sources: Wikidata

Recommendations

AI visibility

IPB University scores 75/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

IPB University has a moderate AI-visibility profile at 75/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (76/100) and its weakest is recommendation likelihood (72/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #31,670 (Tranco). In a live check, Claude could already identify IPB University from memory (October 2026) - a sign these signals are paying off.

Visibility - 75/100

Trust - 76/100

Recommendation likelihood - 72/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to IPB University: Inside Higher Ed (90/100), Inkling (90/100), Jostens (90/100), Kano (90/100).

A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).

Category leader: Canva (97/100).

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