Universitas Riset Terkemuka di Dunia
Universitas Indonesia (ui.ac.id) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, in the 83rd percentile of 19557 Education brands.
Universitas Indonesia (UI) is a national university based in Jakarta, Indonesia, founded in 1849, making it one of the oldest higher education institutions in Asia. Operating under the Ministry of Higher Education, Science, and Technology, UI comprises 17 faculties and positions itself as a leading research university. It aims to be a world-class institution through the discovery, development, and diffusion of knowledge, serving prospective students, academics, researchers, and the broader public seeking quality higher education in Indonesia.
| Brand Name | Universitas Indonesia |
|---|---|
| Domain | ui.ac.id |
| Industry | Education |
| Founded | 1849 |
| Headquarters | Jakarta, Indonesia |
| Parent Company / Owner | Ministry of Higher Education, Science, and Technology |
| Main Competitors | Institut Teknologi Bandung (76/100), Universitas Gadjah Mada (86/100), Institut Pertanian Bogor (90/100), Universitas Airlangga (81/100), Universitas Padjadjaran (74/100), National University of Singapore (79/100), University of Malaya (77/100) |
Moz Domain Authority 81/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #12,387 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Universitas Indonesia has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Menjadi lembaga pendidikan yang unggul dan berkualitas berstandar dunia melalui penemuan, pengembangan, dan difusi pengetahuan." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Universitas Indonesia?", Claude could identify the brand as of October 2026. Universitas Indonesia (UI) is one of Indonesia's oldest and most prestigious public universities, located mainly in Depok with another campus in Salemba, Jakarta. It offers a wide range of undergraduate and graduate programs across fields like medicine, law, engineering, economic Best known for Being one of the top-ranked and most prestigious universities in Indonesia.
When asked "Best brands similar to Universitas Indonesia?", Claude would recommend Universitas Indonesia as of October 2026. It's consistently ranked among the best universities in Indonesia and Southeast Asia, so it would naturally come up in a discussion of leading Indonesian higher education institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Indonesia's main competitors in Education: Institut Teknologi Bandung (76/100), Universitas Gadjah Mada (86/100), Institut Pertanian Bogor (90/100), Universitas Airlangga (81/100), Universitas Padjadjaran (74/100).
Sources: Brand Analyzer scan
Universitas Indonesia has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 37, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Universitas Indonesia official site
Universitas Indonesia was founded in 1849. Universitas Indonesia operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Universitas Indonesia scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Universitas Indonesia official site
Universitas Indonesia (UI) is a national university located in Jakarta, Indonesia. Founded in 1849, it is one of the oldest higher education institutions in Asia. UI operates under the Ministry of Higher Education, Science, and Technology and comprises 17 faculties offering education across a wide range of academic disciplines. It is recognized as a research-oriented institution with both national and international significance in Indonesia's higher education landscape.
Sources: Universitas Indonesia official site
Universitas Indonesia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Universitas Indonesia official site
Universitas Indonesia is owned by or part of Ministry of Higher Education, Science, and Technology. Universitas Indonesia operates in the Education category.
Sources: Wikidata
Universitas Indonesia provides higher education through 17 faculties, offering academic programs aimed at producing competent graduates. It conducts research activities intended to contribute to the discovery, development, and diffusion of knowledge. As a national university, it also serves a broader societal role by engaging in academic and research activities at both national and international levels.
Sources: Universitas Indonesia official site
Universitas Indonesia is known for being one of the oldest educational institutions in Asia, established in 1849. It is recognized as a leading national university in Indonesia with a strong research reputation and a broad academic structure consisting of 17 faculties, playing a significant role in Indonesia's higher education system.
Sources: Universitas Indonesia official site
Universitas Indonesia is used by prospective students seeking higher education, academics, researchers, and members of the public seeking world-class educational opportunities in Indonesia.
Sources: Universitas Indonesia official site
Universitas Indonesia scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Indonesia has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #12,387 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Indonesia from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Indonesia: University of Europe for Applied Sciences (82/100), University College Dublin (82/100), University of Limerick (82/100), UL Research Institutes (82/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.