Pelopor Pendidikan Tinggi Indonesia
Universitas Gadjah Mada (UGM) (ugm.ac.id) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Government brands, Other brands, in the 95th percentile of 19559 Education brands.
Universitas Gadjah Mada (UGM) is a national public university located in Yogyakarta, Indonesia, founded in 1949. It operates under the Ministry of Higher Education, Science, and Technology and is recognized as one of the oldest and leading universities in the country. UGM focuses on education, research, and community service, aiming to produce graduates and innovations that are excellent and hold integrity, contributing to the nation's development.
| Brand Name | Universitas Gadjah Mada (UGM) |
|---|---|
| Domain | ugm.ac.id |
| Industry | Education, Government |
| Founded | 1949 |
| Headquarters | Yogyakarta |
| Parent Company / Owner | Ministry of Higher Education, Science, and Technology |
| Main Competitors | Universitas Indonesia (82/100), Institut Teknologi Bandung (76/100), Institut Pertanian Bogor (90/100), Universitas Airlangga (81/100), Universitas Diponegoro (82/100) |
Moz Domain Authority 75/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #17,432 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Berita terbaru mengenai kampus, kegiatan pendidikan, penelitian, pengabdian, prestasi, dan berita menarik lainnya di laman resmi UGM." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Universitas Gadjah Mada (UGM)?", Claude could identify the brand as of October 2026. Universitas Gadjah Mada is a major public research university located in Yogyakarta, Indonesia, founded in 1949 as the first state university established after Indonesian independence. It offers a wide range of undergraduate and graduate programs across fields like medicine, engi Best known for Being one of Indonesia's oldest and most prestigious state universities, often ranked among the top in the country alongside University of Indonesia and Bandung.
When asked "Best brands similar to Universitas Gadjah Mada (UGM)?", Claude would recommend Universitas Gadjah Mada (UGM) as of October 2026. It's one of the most recognized and respected universities in Indonesia and Southeast Asia, so it would naturally come up when discussing top Indonesian or Asian higher education institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Gadjah Mada (UGM)'s main competitors in Education: Universitas Indonesia (82/100), Institut Teknologi Bandung (76/100), Institut Pertanian Bogor (90/100), Universitas Airlangga (81/100), Universitas Diponegoro (82/100).
Sources: Brand Analyzer scan
Universitas Gadjah Mada (UGM) is a national public university located in Yogyakarta, Indonesia, founded in 1949. It operates under the Ministry of Higher Education, Science, and Technology and is considered one of the oldest and most prominent universities in the country.
Universitas Gadjah Mada (UGM) has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 63, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Universitas Gadjah Mada (UGM) was founded in 1949. Universitas Gadjah Mada (UGM) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Universitas Gadjah Mada (UGM) is headquartered in Yogyakarta. Universitas Gadjah Mada (UGM) operates in the Education category.
Sources: Wikidata
Universitas Gadjah Mada (UGM) scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
UGM offers higher education programs, research initiatives, and community service (pengabdian masyarakat) programs. It also engages in innovation and patent commercialization, serving students, faculty, researchers, and the broader public interested in higher education and scientific development.
As a long-established national university operating under Indonesia's Ministry of Higher Education, Science, and Technology, UGM is a government-affiliated, accredited institution with a history dating back to 1949, which supports its credibility as a trustworthy academic institution.
Universitas Gadjah Mada (UGM) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
UGM is known for being one of the oldest and most prestigious national universities in Indonesia, recognized for academic excellence, innovative research, patent commercialization, and a strong emphasis on national values and integrity.
Universitas Gadjah Mada (UGM) is owned by or part of Ministry of Higher Education, Science, and Technology. Universitas Gadjah Mada (UGM) operates in the Education category.
Sources: Wikidata
UGM serves prospective and current students, faculty members, researchers, alumni, and the general public interested in higher education, research, and scientific development in Indonesia.
UGM is popular due to its status as one of Indonesia's oldest and leading universities, its strong academic reputation, active research output, and contributions to national development through education, research, and community service.
Universitas Gadjah Mada (UGM) scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Gadjah Mada (UGM) has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #17,432 (Tranco) and a Moz Domain Authority of 75/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Gadjah Mada (UGM) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Gadjah Mada (UGM): Grady College of Journalism and Mass Communication (86/100), TV5MONDE (86/100), C. T. Bauer College of Business at the University of Houston (86/100), University of Maryland, Baltimore County (UMBC) (86/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.