By Modelers... For Modelers
IPMS/USA (ipmsusa.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Other brands, in the 55th percentile of 14919 Non-profit brands.
IPMS/USA is the United States branch of the International Plastic Modelers' Society, a non-profit organization dedicated to the hobby of plastic scale modeling. It provides a nationwide network of local clubs, events, and resources for hobbyists, connecting beginners, experienced modelers, and collectors across the country. The organization promotes education, community, and shared expertise in scale model building through contests and organized gatherings, positioning itself as the premier national body for plastic scale modelers in the United States.
| Brand Name | IPMS/USA |
|---|---|
| Domain | ipmsusa.org |
| Industry | Non-profit, Other |
| Parent Company / Owner | International Plastic Modelers' Society |
| Main Competitors | AMPS (Armor Modeling and Preservation Society), IPMS UK, IPMS Canada (68/100), Scale Model Challenge (67/100) |
Moz Domain Authority 38/100 vs category average 49 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #660,856 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "IPMS/USA is the United States Branch of the International Plastic Modelers" (Meta description: 11 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s). Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on YouTube, Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IPMS/USA?", Claude could identify the brand as of October 2026. IPMS/USA is the International Plastic Modelers' Society USA branch, a hobbyist organization for people who build plastic scale models of planes, ships, cars, tanks, and other subjects. It supports local chapters, publishes a magazine, and hosts regional and national model-buildin Best known for Organizing scale model building contests and conventions across the US.
When asked "Best brands similar to IPMS/USA?", Claude would recommend IPMS/USA as of October 2026. It's the most well-known national organization in the US for plastic scale modeling hobbyists, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IPMS/USA's main competitors in Non-profit: IPMS Canada (68/100), Scale Model Challenge (67/100).
Sources: Brand Analyzer scan
IPMS/USA is the United States branch of the International Plastic Modelers' Society, a non-profit organization dedicated to promoting and supporting the hobby of plastic scale modeling. It serves as a national network connecting modelers through local clubs, contests, and shared resources.
Sources: IPMS/USA official site
IPMS/USA has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 30, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IPMS/USA official site
IPMS/USA promotes and supports plastic scale modeling by organizing a nationwide network of local chapters, hosting events and contests, and providing educational resources for hobbyists. It connects beginners, experienced modelers, and collectors to foster community and shared expertise in the hobby.
Sources: IPMS/USA official site
IPMS/USA scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IPMS/USA official site
IPMS/USA offers membership in a nationwide network of local clubs, organizes modeling contests and events, and provides educational resources and community support for plastic scale modeling enthusiasts.
Sources: IPMS/USA official site
IPMS/USA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IPMS/USA official site
IPMS/USA is used by hobbyists and enthusiasts of plastic scale model building in the United States, including beginners, experienced modelers, and collectors.
Sources: IPMS/USA official site
IPMS/USA is known for being the official U.S. branch of the International Plastic Modelers' Society and for organizing a nationwide network of local clubs and contests dedicated to plastic scale model building.
Sources: IPMS/USA official site
IPMS/USA scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IPMS/USA has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #660,856 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify IPMS/USA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IPMS/USA: International Pentecostal Holiness Church (IPHC) (77/100), IOIC (Institute of Internal Communication) (77/100), Iraq Body Count (77/100), International Studies Association (ISA) (77/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.