Penser les relations internationales et stratégiques
IRIS - Institut de relations internationales et stratégiques (iris-france.org) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Government brands, Media & Entertainment brands, in the 62nd percentile of 11303 Education brands.
IRIS (Institut de relations internationales et stratégiques) is a French think tank focused on producing and disseminating independent expertise on geopolitical, strategic, and international issues. It combines academic research with applied strategic analysis, offering conferences, publications, and training programs. Its work targets public and private decision-makers, researchers, students, journalists, and citizens interested in international affairs. IRIS positions itself as a leading independent French institution in international relations research.
| Brand Name | IRIS - Institut de relations internationales et stratégiques |
|---|---|
| Domain | iris-france.org |
| Industry | Education, Government |
| Main Competitors | IFRI (Institut français des relations internationales) (78/100), Fondation pour la Recherche Stratégique (69/100), Chatham House (87/100), Brookings Institution (89/100), Center for Strategic and International Studies (CSIS) (85/100), RAND Corporation (89/100), Fondation pour la recherche sur les administrations et les politiques publiques (Fondapol) (85/100) |
Moz Domain Authority 65/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #135,962 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Texte qui ne s’affiche pas" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter), LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is IRIS - Institut de relations internationales et stratégiques?", Claude could identify the brand as of September 2026. IRIS (Institut de relations internationales et stratégiques) is a French think tank based in Paris specializing in geopolitics and international relations, founded in 1991 by Pascal Boniface. It conducts research and publishes analysis on defense, security, terrorism, and global Best known for Being one of France's leading think tanks on geopolitics and international relations, founded by Pascal Boniface.
When asked "Best brands similar to IRIS - Institut de relations internationales et stratégiques?", Claude would recommend IRIS - Institut de relations internationales et stratégiques as of September 2026. It's a well-known and respected French think tank, so it would naturally come up when discussing top geopolitical or international relations research institutes in France.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IRIS - Institut de relations internationales et stratégiques's main competitors in Education: IFRI (Institut français des relations internationales) (78/100), Fondation pour la Recherche Stratégique (69/100), Chatham House (87/100), Brookings Institution (89/100), Center for Strategic and International Studies (CSIS) (85/100).
Sources: Brand Analyzer scan
IRIS - Institut de relations internationales et stratégiques has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 48, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IRIS - Institut de relations internationales et stratégiques official site
IRIS - Institut de relations internationales et stratégiques scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IRIS - Institut de relations internationales et stratégiques official site
IRIS - Institut de relations internationales et stratégiques can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IRIS - Institut de relations internationales et stratégiques official site
IRIS (Institut de relations internationales et stratégiques) is a French think tank specializing in international relations and strategic studies. It produces independent research and analysis on geopolitical issues to inform public debate and policymaking. The institute is based in France and operates as an academic and policy research organization.
Sources: IRIS - Institut de relations internationales et stratégiques official site
IRIS - Institut de relations internationales et stratégiques scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IRIS - Institut de relations internationales et stratégiques has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #135,962 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IRIS - Institut de relations internationales et stratégiques from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IRIS - Institut de relations internationales et stratégiques: IREC (Interstate Renewable Energy Council) (79/100), IRD (Institut de Recherche pour le Développement) (79/100), International Society of Arboriculture (ISA) (79/100), Institute for Supply Management (ISM) (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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