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JTB (jtb.com) scores 52 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Travel & Hospitality brands, E-commerce brands, in the 2nd percentile of 12107 Travel & Hospitality brands.
JTB is a Japanese travel agency headquartered in Shinagawa, founded in 1963. It operates a comprehensive online travel platform that allows users to search and book domestic and international tours, hotels, ryokan, and flights. Positioned as one of Japan's leading travel companies, JTB serves individuals, families, and business travelers of various age groups, providing a one-stop reservation service for diverse travel needs.
| Brand Name | JTB |
|---|---|
| Domain | jtb.com |
| Industry | Travel & Hospitality, E-commerce |
| Founded | 1963 |
| Headquarters | Shinagawa |
| Main Competitors | H.I.S. (72/100), Rakuten Travel, Expedia (58/100), Booking.com (90/100), Kinki Nippon Tourist (KNT-CT Holdings) (40/100), Nippon Travel Agency |
Moz Domain Authority 28/100 vs category average 45 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,671,850 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
JTB appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "都市、空港を入力するか、下記の人気都市（海外）からお選びください" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is JTB?", Claude could identify the brand as of October 2026. JTB (Japan Travel Bureau) is one of Japan's largest travel agencies, offering domestic and international travel packages, business travel management, and tourism-related services. It also plays a major role in inbound tourism to Japan and has a global network of offices serving b Best known for Being Japan's largest and most established travel agency, especially for package tours and inbound/outbound Japan travel.
When asked "Best brands similar to JTB?", Claude would recommend JTB as of October 2026. If someone asks about major travel agencies, especially those specializing in Japan travel or Asian tourism markets, JTB is a natural and significant name to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
JTB's main competitors in Travel & Hospitality: H.I.S. (72/100), Expedia (58/100), Booking.com (90/100), Kinki Nippon Tourist (KNT-CT Holdings) (40/100).
Sources: Brand Analyzer scan
JTB has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 12, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: JTB official site
JTB was founded in 1963. JTB operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
JTB is headquartered in Shinagawa. JTB operates in the Travel & Hospitality category.
Sources: Wikidata
JTB offers travel reservation services including package tours, hotel bookings, traditional Japanese ryokan accommodations, and airline tickets. The platform covers both domestic and international travel options, allowing users to search by city or airport, or choose from a list of popular overseas destinations.
Sources: JTB official site
JTB scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: JTB official site
JTB is a Japanese travel agency founded in 1963 and headquartered in Shinagawa, Tokyo. It is described as a travel agency in Japan and operates as a comprehensive online travel booking platform offering tours, hotels, ryokan, and airline tickets for both domestic and international travel.
Sources: JTB official site
JTB provides travel reservation services, allowing users to search and book tours, hotels, traditional Japanese inns (ryokan), and airline tickets for both domestic and international trips. It functions as an integrated travel platform where customers can input cities or airports, or select from popular international destinations, to plan and book travel arrangements.
Sources: JTB official site
JTB can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: JTB official site
JTB is known for being one of Japan's leading and most established travel agencies, offering a wide range of travel products through a single integrated booking platform. It is recognized for its broad coverage of domestic and international tours, hotels, ryokan, and flights, catering to a wide range of travelers.
Sources: JTB official site
JTB is used by individuals, families, and business travelers across a wide range of age groups who are planning domestic or international trips. Its platform serves both leisure travelers seeking tours and accommodations and business travelers needing flight and hotel bookings.
Sources: JTB official site
JTB scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
JTB has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (43/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,671,850 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 28/100 and thin schema.org structured data. In a live check, Claude could already identify JTB from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to JTB: IH&RA (International Hotel and Restaurant Association) (52/100), Hourse Rooms (52/100), Kindred Concierge (52/100), Oberösterreich (52/100).
A step up - brands to learn from: Zak Hotel (56/100), モビリティリゾートもてぎ (Mobility Resort Motegi) (56/100).
Category leader: Cvent (97/100).
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