เว็บแรกที่คุณเลือก
Kapook.com (kapook.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Other brands, in the 71st percentile of 21746 Media & Entertainment brands.
Kapook.com is a Thai web portal offering a broad range of content including news, entertainment, lottery results, football scores, horoscopes, movies, music, dramas, series, games, oil prices, and gold prices. It positions itself as Thailand's first-choice portal for comprehensive, up-to-date news and lifestyle information, serving as a one-stop destination for Thai internet users seeking daily updates across multiple interests.
| Brand Name | Kapook.com |
|---|---|
| Domain | kapook.com |
| Industry | Media & Entertainment, Other |
| Main Competitors | Sanook (81/100), MThai (82/100), Thairath (75/100), Pantip (87/100), TrueID (79/100), Dailynews (76/100) |
Moz Domain Authority 77/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #29,623 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "รวมข่าววันนี้ ข่าวบันเทิง ผลบอลสด ตรวจหวย ดูดวง ดูหนัง ฟังเพลง ละคร ซีรีส์ เล่นเกม พร้อมราคาน้ำมัน ราคาทอง และสาระน่ารู้ครบทุกไลฟ์สไตล์ที่ Kapook.com" (Meta description: 14 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is TH-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on YouTube, X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kapook.com?", Claude could identify the brand as of October 2026. Kapook.com is a major Thai web portal and online media platform offering news, entertainment, lifestyle content, horoscopes, and various lifestyle tools to Thai internet users. Best known for Being one of Thailand's most popular all-in-one content portals covering entertainment, lifestyle, and general interest news.
When asked "Best brands similar to Kapook.com?", Claude would recommend Kapook.com as of October 2026. It's one of the most recognizable Thai web portals, so it would naturally come up if someone asked about major Thai media and entertainment sites.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kapook.com's main competitors in Media & Entertainment: Sanook (81/100), MThai (82/100), Thairath (75/100), Pantip (87/100), TrueID (79/100).
Sources: Brand Analyzer scan
Kapook.com offers news coverage, entertainment content, live football scores, lottery result checking, horoscope readings, movie and music content, dramas and series, games, as well as practical information like oil and gold prices.
Sources: Kapook.com official site
Kapook.com has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 47, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kapook.com official site
Kapook.com provides comprehensive news, entertainment, and lifestyle content, including daily news updates, entertainment news, live football scores, lottery results, horoscopes, movies, music, dramas, series, games, oil prices, and gold prices, all in one platform tailored for Thai readers.
Sources: Kapook.com official site
Kapook.com scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kapook.com official site
Kapook.com is a Thai web portal that aggregates news, entertainment, and lifestyle content for Thai internet users. It is described as Thailand's first-choice portal, combining multiple services such as news, lottery results, football scores, horoscopes, and more into a single platform.
Sources: Kapook.com official site
Kapook.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kapook.com official site
Kapook.com is used by Thai internet users looking for daily news, entertainment, sports updates, lottery results, and general lifestyle information in one convenient platform.
Sources: Kapook.com official site
Kapook.com is known for being a comprehensive Thai web portal that combines news, entertainment, sports, lottery results, and horoscopes into a single site, making it a go-to destination for diverse everyday information in Thailand.
Sources: Kapook.com official site
Kapook.com is popular because it serves as an all-in-one destination for Thai internet users, offering a wide variety of content-from news and entertainment to lottery results, football scores, and horoscopes-catering to many different daily interests in one place.
Sources: Kapook.com official site
Kapook.com scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kapook.com has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #29,623 (Tranco) and a Moz Domain Authority of 77/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kapook.com from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kapook.com: K&K Insurance (81/100), K-12 Dive (81/100), Katadata (81/100), KCRW (81/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.