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Kaufland (kaufland.sk) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, Other brands, in the 27th percentile of 25880 E-commerce brands.
Kaufland is a supermarket chain and online marketplace operating in Slovakia, part of Germany's Schwarz Group, founded in 1968 and headquartered in Neckarsulm. It combines physical stores with an online shopping platform, offering a broad range of food and consumer products at low prices. Kaufland targets households and individuals seeking quality groceries and goods at affordable prices, positioning itself as an accessible and reliable retailer available both offline and online.
| Brand Name | Kaufland |
|---|---|
| Domain | kaufland.sk |
| Industry | E-commerce, Food & Beverage |
| Founded | 1968 |
| Headquarters | Neckarsulm |
| Parent Company / Owner | Schwarz Group |
| Main Competitors | Lidl (83/100), Tesco (85/100), Billa (79/100), COOP Jednota (81/100), Fresh Market (76/100) |
Moz Domain Authority 42/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #68,099 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Prejsť na hlavný obsah Prejsť na prihlásenie" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kaufland?", Claude could identify the brand as of October 2026. Kaufland is a German hypermarket chain owned by the Schwarz Gruppe (which also owns Lidl), offering groceries, household goods, electronics, and general merchandise, and kaufland.sk is its Slovak e-commerce and store locator platform supporting online grocery and retail shopping Best known for Large-format hypermarkets with wide grocery and general merchandise selection.
When asked "Best brands similar to Kaufland?", Claude would recommend Kaufland as of October 2026. It's a major, well-established hypermarket and grocery e-commerce player in Central Europe, so it's relevant when discussing big retail chains with online offerings in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kaufland's main competitors in E-commerce: Lidl (83/100), Tesco (85/100), Billa (79/100), COOP Jednota (81/100), Fresh Market (76/100).
Sources: Brand Analyzer scan
Kaufland offers a wide range of food and beverage products, as well as general consumer goods, available both in physical supermarket locations and through its online marketplace. The company also provides promotional deals and discounts to help customers save money.
Sources: Kaufland official site
Kaufland is a supermarket chain and online marketplace operating in Slovakia. It is part of the German Schwarz Group and was founded in 1968, with headquarters in Neckarsulm, Germany. Kaufland operates both physical retail stores and an online shopping platform, offering groceries and consumer goods.
Sources: Kaufland official site
Kaufland has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 29, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kaufland official site
Kaufland was founded in 1968. Kaufland operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kaufland is headquartered in Neckarsulm. Kaufland operates in the E-commerce category.
Sources: Wikidata
Kaufland sells food and consumer products through a network of physical supermarkets and an online marketplace in Slovakia. It combines in-store shopping with online offers and promotions, allowing customers to purchase groceries and goods at low prices either in person or online.
Sources: Kaufland official site
Kaufland scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kaufland official site
Kaufland can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kaufland official site
Kaufland is known for offering a wide range of quality food and consumer products at low prices, combining large physical supermarkets with an online marketplace to provide convenient shopping options for customers in Slovakia.
Sources: Kaufland official site
Kaufland is owned by or part of Schwarz Group. Kaufland operates in the E-commerce category.
Sources: Wikidata
Kaufland is used by households and individuals in Slovakia who are looking for quality food and consumer products at affordable prices, shopping either in physical stores or through the online marketplace.
Sources: Kaufland official site
Kaufland is popular because it offers a broad selection of quality products at low prices through both physical stores and an online marketplace, providing convenience and value for households and individuals in Slovakia seeking affordable groceries and consumer goods.
Sources: Kaufland official site
Kaufland scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kaufland has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #68,099 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kaufland from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kaufland: Katalys (71/100), Kar.bg (71/100), Kendall Farms (71/100), Kinky-Curly (71/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.