Nakupujte online, ušetrite s Clubcard
Tesco (tesco.sk) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Food & Beverage brands, in the 90th percentile of 25877 E-commerce brands.
Tesco is a British multinational retailer, founded in 1919 and headquartered in Welwyn Garden City, operating in Slovakia via tesco.sk. It offers online grocery and general merchandise shopping with home delivery, along with weekly promotional offers (leták) and the Clubcard loyalty program. Tesco targets Slovak households and individuals seeking convenient online shopping and savings on everyday purchases. The company is led by CEO Ken Murphy.
| Brand Name | Tesco |
|---|---|
| Domain | tesco.sk |
| Industry | E-commerce, Food & Beverage |
| Founded | 1919 |
| Headquarters | Welwyn Garden City |
| Parent Company / Owner | Norges Bank |
| CEO | Ken Murphy |
| Main Competitors | Lidl (83/100), Kaufland (71/100), Billa (79/100), COOP Jednota (81/100), ALDI |
Moz Domain Authority 41/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #64,605 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Tesco has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Prezrite si aktuálny leták, týždenné akcie a tisíce produktov s doručením domov. Nakupujte online a ušetrite ešte viac s Clubcard." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Tesco?", Claude could identify the brand as of October 2026. Tesco.sk is the Slovak online branch of Tesco, the British multinational retailer, offering grocery and household goods delivery in Slovakia. Best known for Online grocery shopping and delivery as part of the larger Tesco supermarket chain.
When asked "Best brands similar to Tesco?", Claude would recommend Tesco as of October 2026. It's a major, well-known grocery e-commerce option in Slovakia, so it would be relevant for users asking about similar retailers in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tesco's main competitors in E-commerce: Lidl (83/100), Kaufland (71/100), Billa (79/100), COOP Jednota (81/100).
Sources: Brand Analyzer scan
Tesco has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 26, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tesco official site
Tesco was founded in 1919. Tesco operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Tesco is headquartered in Welwyn Garden City. Tesco operates in the E-commerce category.
Sources: Wikidata
Tesco offers thousands of grocery and general merchandise products available for online purchase with home delivery. It also provides weekly promotional flyers (leták) showcasing discounted items, and the Clubcard loyalty program, which offers personalized discounts and savings opportunities to customers.
Sources: Tesco official site
Tesco scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Tesco official site
Tesco is a British multinational retailer founded in 1919 and headquartered in Welwyn Garden City. In Slovakia, it operates as an online supermarket at tesco.sk, offering grocery and general merchandise shopping with home delivery.
Sources: Tesco official site
Tesco operates an online retail platform where customers in Slovakia can browse weekly promotional offers (leták), purchase thousands of products, and have them delivered to their homes. It also runs the Clubcard loyalty program, which provides personalized discounts and savings on everyday purchases.
Sources: Tesco official site
Tesco can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tesco official site
Tesco is owned by or part of Norges Bank. Tesco operates in the E-commerce category.
Sources: Wikidata
Tesco is known for being a large British multinational retailer offering a wide range of grocery and general merchandise products, combined with its Clubcard loyalty program that provides customers with personalized discounts and savings.
Sources: Tesco official site
Tesco is used by households and individuals in Slovakia who are looking for a convenient way to shop online for groceries and everyday goods, and who want to save money through promotional offers and the Clubcard loyalty program.
Sources: Tesco official site
Tesco scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tesco has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #64,605 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Tesco from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tesco: TENA (85/100), TemplateMonster (85/100), The Body Shop (85/100), Drybar (85/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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