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BILLA (billa.sk) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 63rd percentile of 25869 E-commerce brands.
BILLA is an Austrian supermarket chain, part of REWE Group, operating since 1953 and headquartered in Wiener Neudorf. It serves Central, Eastern and Southeastern Europe, including Slovakia via billa.sk. BILLA offers a wide range of fresh groceries and quality products, with shopping options such as home delivery and in-store pickup. The brand emphasizes convenience and rewards loyal customers with benefits on fresh produce, meat, and bakery items, targeting households and individuals seeking everyday food shopping solutions.
| Brand Name | BILLA |
|---|---|
| Domain | billa.sk |
| Industry | E-commerce, Food & Beverage |
| Founded | 1953 |
| Headquarters | Wiener Neudorf |
| Parent Company / Owner | REWE Group |
| Main Competitors | Tesco (85/100), Lidl (83/100), Kaufland (71/100), COOP Jednota (81/100), Spar (58/100) |
Moz Domain Authority 43/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #452,768 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Objavte široký výber čerstvých potravín a kvalitných produktov v BILLA. Užite si pohodlný nákup s domácim doručením alebo osobný odber." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SK-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is BILLA?", Claude could identify the brand as of October 2026. BILLA is a major supermarket chain in Central and Eastern Europe, originally founded in Austria and operating widely in Slovakia, Czech Republic, Austria, and other countries as part of the REWE Group. Billa.sk is its Slovak website, offering grocery shopping information, store l Best known for Being a widespread supermarket chain known for groceries and everyday retail products across Central and Eastern Europe.
When asked "Best brands similar to BILLA?", Claude would recommend BILLA as of October 2026. If someone asked about major grocery retailers or supermarket chains in Slovakia or Central Europe, BILLA would be a natural and relevant mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BILLA's main competitors in E-commerce: Tesco (85/100), Lidl (83/100), Kaufland (71/100), COOP Jednota (81/100), Spar (58/100).
Sources: Brand Analyzer scan
BILLA offers a wide selection of fresh groceries, including produce, meat, and bakery items, along with other quality food products. Customers can shop through home delivery or in-store pickup, and the company provides loyalty rewards on select fresh categories.
Sources: BILLA official site
BILLA is an Austrian supermarket chain founded in 1953, headquartered in Wiener Neudorf, Austria, and owned by REWE Group. It operates retail grocery stores across Central, Eastern and Southeastern Europe, including Slovakia.
Sources: BILLA official site
BILLA has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 34, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BILLA official site
BILLA was founded in 1953. BILLA operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BILLA is headquartered in Wiener Neudorf. BILLA operates in the E-commerce category.
Sources: Wikidata
BILLA operates supermarkets that sell fresh groceries and quality food products, offering customers convenient shopping options such as home delivery and in-store pickup through its website billa.sk.
Sources: BILLA official site
BILLA scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BILLA official site
BILLA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BILLA official site
BILLA is owned by or part of REWE Group. BILLA operates in the E-commerce category.
Sources: Wikidata
BILLA is used by households and individuals who seek convenient access to fresh, quality groceries and everyday food products in the regions where it operates, including Slovakia.
Sources: BILLA official site
BILLA is known for being a trusted supermarket chain offering a wide selection of fresh food and quality products, with a reputation built on convenience and reliability in grocery shopping.
Sources: BILLA official site
BILLA is popular because it offers a broad range of fresh groceries and quality products combined with convenient shopping options like home delivery and in-store pickup, along with loyalty rewards on fresh produce, meat, and bakery items.
Sources: BILLA official site
BILLA scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BILLA has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #452,768 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BILLA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BILLA: Bilia (79/100), Big Island Coffee Roasters (79/100), Billy & Margot (79/100), Billy Jealousy (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.