Seattle's Local News Leader
FOX 13 Seattle (KCPQ) (kcpq.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 45th percentile of 33277 Media & Entertainment brands.
FOX 13 Seattle (KCPQ) is a Fox-affiliated television station headquartered in Seattle, serving the Seattle, Tacoma, Everett, and broader Western Washington region. Founded in 1953, it is owned by Fox Television Stations. The station provides local news, weather, traffic, and sports coverage through broadcast, live streaming, and a mobile news app, aiming to keep residents informed with timely, accurate reporting on community events.
| Brand Name | FOX 13 Seattle (KCPQ) |
|---|---|
| Domain | kcpq.com |
| Industry | Media & Entertainment |
| Founded | 1953 |
| Headquarters | Seattle |
| Parent Company / Owner | Fox Television Stations |
| Main Competitors | KING 5 (82/100), KOMO 4 (88/100), KIRO 7 (84/100), KCTS 9, KSTW |
Moz Domain Authority 30/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "News, weather, traffic and sports from FOX13, serving Seattle, Tacoma, Everett & Western Washington. Get breaking news updates from the FOX13 mobile news app." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: React, Vue.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, Facebook; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FOX 13 Seattle (KCPQ)?", Claude could identify the brand as of October 2026. KCPQ, branded as FOX 13 Seattle, is a FOX-affiliated television station serving the Seattle-Tacoma market in Washington state, owned by Nexstar Media Group. It provides local news, weather, and sports coverage along with FOX network programming. Best known for Local news and FOX network programming for the Seattle-Tacoma television market.
When asked "Best brands similar to FOX 13 Seattle (KCPQ)?", Claude would recommend FOX 13 Seattle (KCPQ) as of October 2026. It's a well-known local news station and major FOX affiliate in a major US media market, so it would come up naturally in discussions of Seattle-area broadcast media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FOX 13 Seattle (KCPQ)'s main competitors in Media & Entertainment: KING 5 (82/100), KOMO 4 (88/100), KIRO 7 (84/100).
Sources: Brand Analyzer scan
FOX 13 Seattle offers local news broadcasts, weather forecasts, traffic updates, and sports coverage for the Seattle, Tacoma, Everett, and Western Washington region. It also provides live video streams and a mobile news app that deliver breaking news alerts and real-time information to users.
Sources: FOX 13 Seattle (KCPQ) official site
FOX 13 Seattle (KCPQ) is a Fox-affiliated television station based in Seattle, Washington, serving the Seattle, Tacoma, Everett, and Western Washington areas. It has been broadcasting since 1953 and is owned by Fox Television Stations.
Sources: FOX 13 Seattle (KCPQ) official site
FOX 13 Seattle (KCPQ) has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 32, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FOX 13 Seattle (KCPQ) official site
FOX 13 Seattle (KCPQ) was founded in 1953. FOX 13 Seattle (KCPQ) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FOX 13 Seattle (KCPQ) is headquartered in Seattle. FOX 13 Seattle (KCPQ) operates in the Media & Entertainment category.
Sources: Wikidata
FOX 13 Seattle (KCPQ) scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FOX 13 Seattle (KCPQ) official site
FOX 13 Seattle (KCPQ) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FOX 13 Seattle (KCPQ) official site
FOX 13 Seattle is known for its localized breaking news, weather, traffic, and sports coverage of the Seattle, Tacoma, and Everett areas, along with its live streaming services and a dedicated mobile news app for Western Washington residents.
Sources: FOX 13 Seattle (KCPQ) official site
FOX 13 Seattle (KCPQ) is owned by or part of Fox Television Stations. FOX 13 Seattle (KCPQ) operates in the Media & Entertainment category.
Sources: Wikidata
FOX 13 Seattle is used by residents of Seattle, Tacoma, Everett, and the broader Western Washington region who seek local news, weather forecasts, traffic updates, and sports coverage relevant to their communities.
Sources: FOX 13 Seattle (KCPQ) official site
FOX 13 Seattle (KCPQ) scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FOX 13 Seattle (KCPQ) has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (47/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check, Claude could already identify FOX 13 Seattle (KCPQ) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FOX 13 Seattle (KCPQ): KCBX (75/100), Northern News Now (KBJR) (75/100), KCRep (75/100), NBC Montana (KECI) (75/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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