Seattle News, Weather, Traffic & Sports
KIRO 7 (kiro7.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 84th percentile of 23682 Media & Entertainment brands.
KIRO 7 is a Seattle-based local news media outlet that delivers news, weather, traffic, and sports coverage to residents of the Seattle and Puget Sound area. It is operated under Cox Media Group Television and positions itself as a trusted, go-to source for breaking local news and timely regional updates, serving the information needs of the local community.
| Brand Name | KIRO 7 |
|---|---|
| Domain | kiro7.com |
| Industry | Media & Entertainment |
| Headquarters | Seattle, Washington |
| Parent Company / Owner | Cox Media Group |
| Main Competitors | KOMO News (88/100), KING 5 (82/100), KOMO 4, Q13 FOX (81/100), The Seattle Times (91/100) |
Moz Domain Authority 84/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #33,905 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
KIRO 7 has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Seattle News, Weather, Traffic and Sports" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KIRO 7?", Claude could identify the brand as of October 2026. KIRO 7 is the CBS-affiliated television station serving Seattle, Washington, broadcasting local news, weather, and sports under ownership of Cox Media Group. Best known for Local Seattle news coverage as a CBS affiliate station.
When asked "Best brands similar to KIRO 7?", Claude would recommend KIRO 7 as of October 2026. It's a well-known local news source in the Seattle market, so I'd mention it if someone asked about regional news or CBS affiliates in that area.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KIRO 7's main competitors in Media & Entertainment: KOMO News (88/100), KING 5 (82/100), Q13 FOX (81/100), The Seattle Times (91/100).
Sources: Brand Analyzer scan
KIRO 7 has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 50, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KIRO 7 official site
KIRO 7 offers local news reporting, weather forecasting, traffic updates, and sports coverage for the Seattle and Puget Sound region, delivered via television broadcast and its website, kiro7.com.
Sources: KIRO 7 official site
KIRO 7 scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KIRO 7 official site
KIRO 7 is a local television news station serving Seattle and the Puget Sound region, operated by Cox Media Group Television. It provides local news, weather, traffic, and sports coverage to residents in the area.
Sources: KIRO 7 official site
KIRO 7 delivers timely and accurate local news, weather forecasts, traffic updates, and sports coverage to the Seattle community through its television broadcasts and website, kiro7.com.
Sources: KIRO 7 official site
KIRO 7 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KIRO 7 official site
KIRO 7 is known for being a go-to source for breaking news, weather, and sports coverage in the Seattle and Puget Sound area, backed by the resources of Cox Media Group Television.
Sources: KIRO 7 official site
KIRO 7 is used by residents and local audiences in the Seattle and Puget Sound area who seek up-to-date news, weather, traffic, and sports information.
Sources: KIRO 7 official site
KIRO 7 scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KIRO 7 has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #33,905 (Tranco) and a Moz Domain Authority of 84/100. The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KIRO 7 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KIRO 7: Kiplinger (84/100), Kion (84/100), Kiwi Farms (84/100), KOHA.net (84/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.