Empowering active lives after injury
Kelly Brush Foundation (kellybrushfoundation.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Sports & Fitness brands, Healthcare brands, in the 23rd percentile of 12194 Non-profit brands.
Kelly Brush Foundation is a nonprofit organization focused on helping people with spinal cord injuries lead active lives. It increases access to adaptive sports equipment, resources, and recreation opportunities through grants for cost-prohibitive equipment and an online platform for the spinal cord injury community to connect and share resources. The organization also works to remove barriers in recreational spaces, serving individuals with spinal cord injuries, their families, and the broader adaptive sports community.
| Brand Name | Kelly Brush Foundation |
|---|---|
| Domain | kellybrushfoundation.org |
| Industry | Non-profit, Sports & Fitness |
| Main Competitors | Challenged Athletes Foundation (83/100), Adaptive Sports Foundation (74/100), High Fives Foundation (80/100), Move United (81/100), Wounded Warrior Project (86/100), Craig H. Neilsen Foundation (72/100) |
Moz Domain Authority 40/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,037,670 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To help people with spinal cord injuries lead active lives by increasing access to adaptive sports equipment, resources, and recreation opportunities." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kelly Brush Foundation?", Claude could identify the brand as of October 2026. The Kelly Brush Foundation is a nonprofit founded by Kelly Brush, a former ski racer paralyzed in a 2006 collegiate skiing accident, dedicated to improving ski racing safety and helping people with spinal cord injuries access adaptive sports equipment through grants. Best known for Providing adaptive sports equipment grants to people with spinal cord injuries and advocating for ski racing safety, along with hosting the annual Kelly Brush R.
When asked "Best brands similar to Kelly Brush Foundation?", Claude would recommend Kelly Brush Foundation as of October 2026. It's a well-regarded nonprofit in the adaptive sports and disability support space, so I'd mention it if someone asked about organizations helping people with spinal cord injuries get active again.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kelly Brush Foundation's main competitors in Non-profit: Challenged Athletes Foundation (83/100), Adaptive Sports Foundation (74/100), High Fives Foundation (80/100), Move United (81/100), Wounded Warrior Project (86/100).
Sources: Brand Analyzer scan
Kelly Brush Foundation offers grants to fund cost-prohibitive adaptive sports equipment for people with spinal cord injuries, as well as a dedicated online platform where members of the spinal cord injury community can connect and share resources. It also engages in efforts to remove barriers in recreational spaces.
Sources: Kelly Brush Foundation official site
Kelly Brush Foundation is a nonprofit organization dedicated to helping people with spinal cord injuries lead active lives. It works to break down barriers that prevent individuals with spinal cord injuries from participating in active, outdoor recreation, and falls within the non-profit, sports & fitness, and healthcare categories.
Sources: Kelly Brush Foundation official site
Kelly Brush Foundation has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 36, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kelly Brush Foundation official site
Kelly Brush Foundation scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kelly Brush Foundation official site
Kelly Brush Foundation is known for providing grants that help people with spinal cord injuries obtain cost-prohibitive adaptive sports equipment, and for operating an online platform that connects the spinal cord injury community with resources and each other.
Sources: Kelly Brush Foundation official site
Kelly Brush Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kelly Brush Foundation official site
Kelly Brush Foundation's services are used by individuals with spinal cord injuries, their families, and members of the broader adaptive sports and recreation community who seek adaptive equipment grants, resources, or community connections.
Sources: Kelly Brush Foundation official site
Kelly Brush Foundation scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kelly Brush Foundation has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #3,037,670 (Tranco), a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kelly Brush Foundation from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kelly Brush Foundation: katholisch.de (71/100), Trustworthy Accountability Group (TAG) (71/100), Akshaya (71/100), Keshet Educational Journeys (71/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.